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This NTU Dropout’s Fashion Label Is Making Waves, Hit A 7-Figure Revenue In 2015

In this article

• She’d crash lectures and tutorials at NTU’s business school instead of attending her own classes for her Civil Engineering degree, and would participate in any school bazaar.
• In 2009, Jaren Ho went on a yacht trip with her friends which inspired her to start up YACHT 21, her third business venture.  

Had Jarenis Ho decided to complete her studies at Nanyang Technology University (NTU) in 2005, the 35-year-old may not have become the founder of successful homegrown fashion label, YACHT 21 , today.

Better known as Jaren, she dropped out of her Civil Engineering course during her third year to start her first venture, a traditional Chinese medicine (TCM)-inspired lifestyle concept store called, Folk’s Leaf.

Her interest for entrepreneurship overshadowed her curiosity for her field of study and her “hope [for] a good career prospect”.

As written by an  old blog post in 2014 , Jaren would spend her academic stint in the lectures and tutorials at NTU’s business school.

She said, “I was caught by a Marketing tutor once because eventually he noticed that I haven’t been raising my hand every time he [took] attendance.”

Her time in university became her testbed for her business ideas and new products as she participated in school bazaars selling handmade accessories and tie-dye batik dresses.

“I really enjoyed the feeling of working hard, and being able to count the cash I earned at the end of the day. So when I was running my stalls, I subconsciously fell in love with managing a business. This led me to quit school and start my first business,” she told Her World in 2018 .

When she embarked on her first venture, like this self-taught entrepreneur , Jaren picked up skills of her trade meeting friends who are artists and makers whom she had known during her bazaar days.

She spent evenings in shopping malls observing shoppers’ behaviours and came up with visual merchandise ideas, and bought ready-made pieces of clothings to unpick and learn about garment construction.

A Life-Changing Voyage

YACHT 21 was inspired by an eventful yacht excursion with her friends on a Sunday in 2009, when water suddenly started filling up the luxury vessel they were on because of a leak.

As they rushed to salvage their situation while stranded in bad weather , Jaren noticed that her friends were wearing “tank tops and denim shorts” , clothes that were “thick” and unsuitable for a yacht expedition.

Jaren then decided to research on the market for cruisewear and found that it typically launched in certain seasons in a year and by luxury brands, she told Her World.

  View this post on Instagram   A post shared by YACHT 21 (@yacht21.co) on Nov 10, 2018 at 12:37am PST

Three months later , she launched YACHT 21 with $100,000 and a collection of self-designed cruisewear that can be worn for “both work and leisure” all-year round.

The style is reminiscent to resort wear, as its clean-cut silhouettes are described as travel-inspired and are made to be worn in warmer climates.

“We consider ourselves ‘indie fast fashion’. Our clothing are not designer nor mass produced, but they are of good quality and priced from $50-$100 – affordable but not super cheap,” she said in an interview with Her World.

Early customers thought it was a nautical-themed brand but it is now recognised and established as Singapore’s first cruisewear label .

The business broke even in the first year and she had 10 stores and points-of-sales across Singapore in 2016, according to Straits Times (ST).

In 2015, six years after breaking the bottle on YACHT 21, it recorded a seven-figure revenue and Jaren told me that there was a 5% increase in revenue in 2018 compared to 2017.

Monthly sales reached six figures, according to an interview she gave in 2016 .

As YACHT 21 continues to evolve with the waves of change, Jaren shared with me that the product concept is now steering towards urban resort wear “to better suit the needs of everyday women since Singapore is a cosmopolitan city”.

“The concept of Urban Resort Wear would be a fusion of ‘work wear x resort wear’,” she explained.

“Moving into our 10th year, we want to design things that reflect our lifestyle. Not everybody is going on vacation all the time, it’s about having statement pieces to live and travel with, wear it for holiday and work.”

From Her Maiden Voyage

When the then-21-year-old Jaren embarked on her start Folk’s Leaf, her family was initially not supportive.

Folk’s Leaf was a wordplay on Fook Lee, her grandparents’ TCM hall that used to be situated along Kim Tian Road before it had to be shuttered to make way for a new property.

Jaren thought that by doing something related to her family, she’d get support from them, she told Her World.

Through Folk’s Leaf, she wanted to “spark an interest in TCM among young people”, which is evident in its products – t-shirts with ginseng prints and earrings made out of lotus seeds and rose buds.

She set up shop at the second floor of Bugis Street because rent was affordable, then later moved to Far East Plaza, then Raffles Xchange.

Her family later came around when she she got some media attention.

“With no experience and no one to turn to, I learnt to build and manage a business from scratch with Folk’s Leaf,” she said.

“When I first started, I had no idea where to manufacture my clothes, how to look for factories, or even where to print name cards. I was learning new things every month then.”

However, she decided to wind up Folk’s Leaf after a year, citing “difficulties with production”.

“[I lacked] retail experience [and] I realised I emphasised too much on showcasing the concept. Creating handmade products from scratch took too much of my time and I neglected an important part of the business: sustainability,” she explained.

Jaren didn’t let that discourage her though, as she began on her next venture right away in 2006 with HURS, a vintage-themed fashion retailer that curates clothes and accessories made by local crafters targeted at the younger crowd, she described to Her World.

YACHT 21 came along and Jaren ran both businesses concurrently for four years, she told me.

“[In 2013], I took over both businesses from my ex-partner, ended HURS and relaunched YACHT 21 with a new design team.”

A Voyage To The Wide Ocean

She has come a long way, navigating choppy waters.

According to ST, the brand had initially sourced clothes from Thailand, Hong Kong, and China, and sold them along with her own designs.

For example, she said in this interview that it took her two to three years to secure a good factory and fabric supplier for YACHT 21.

It was in 2012 that Jaren started designing her products herself and manufactured them in China using fabric that was sourced from Guangzhou.

Jaren also noted that business challenges have also evolved in the past 10 years as social media is added into the mix.

“Understanding how technology and social media can help my business to communicate cost-effectively with customers on a global scale [and discover] new opportunities for sales and growth,” she shared.

  View this post on Instagram   A post shared by YACHT 21 (@yacht21.co) on Jan 29, 2019 at 8:00pm PST

Jaren’s business approach is one that might seem old-school as she began her journey from brick-and-mortar and eventually adopting other platforms to expand and scale – their online store only started in late-2015.

She attributes YACHT 21’s modern-day relevance to her adopting the “blue ocean mindset”, a type of marketing strategy and theory.

This year would mark YACHT 21’s 10th anniversary, and its fourth flagship retail store is set to open at the new and highly-anticipated Jewel Changi this April.

Yet, the businesswoman of 14 years still finds the night before a store opening memorable.

“Watching the teardown of the store’s hoarding [is] like unwrapping a present,” she said.

YACHT 21 is only available in Singapore at the moment, but Jaren shared that they are actively looking for overseas partners to expand.

Get cruising with YACHT 21 on their website here , and check out their Facebook here and Instagram here .

Featured Image Credit: Jaren Ho

Also Read They Think LGBTQs In S’pore Deserve More Than Hookup Apps, And Theirs Will Be The Difference

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YACHT 21 – Resort Wear, Cruise Wear Label Singapore Online & In-Store

Bugis Junction, 200 Victoria Street, #02-34, Singapore 188021

+65 6336 3640 (BUGIS STORE) +65 6377 0264 (STUDIO)

customer@yacht21.co

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YACHT 21 Urban resort wear label inspired by travel and wanderlust. Singapore’s first ready-to-wear cruise wear label that successfully made this luxury lifestyle affordable and appealing. To better suit the region’s tropical climate, YACHT 21 places strong focus on creating summer-friendly collections all year round. The brand integrates lightweight and breathable materials such as denim, cotton and poplin to fulfil all metropolitan ladies’ actual day-to-day needs.

– Dresses – Playsuits – Cheongsams – Tops & Blouses – Bottoms – Outerwear – Accessories – Reusable Face Masks

Where to Buy ? Order online at www.yacht21.co

Or you can buy one of its in-store locations :

BUGIS STORE Bugis Junction, 200 Victoria Street, #02-34, Singapore 188021 Tel: +65 6336 3640 11:30am till 9pm (daily)

SUNTEC STORE Suntec City, 3 Temasek Boulevard, North Wing, #02-459/460, Singapore 038983 Tel: +65 6219 3064 11:30am till 9pm (daily)

WHEELOCK STORE Wheelock Place, 501 Orchard Rd, #02-09, Singapore 238880 Tel: +65 6262 3185 11:30am till 9pm (daily)

JEWEL STORE Singapore Changi Airport, 78 Airport Boulevard, #B1-239, Singapore 819666 Tel: +65 6214 3480 11:30am till 9pm (daily)

DESIGN ORCHARD L1 250 Orchard Rd, Singapore 238905

TANGS, VIVOCITY L1 1 Harbourfront Walk, Singapore 098585

TANGS, TANG PLAZA L2 310 Orchard Rd, Singapore 238864

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Retail in Asia

Y21 founder Jarenis Ho on the evolution of womenswear

Y21, a Singaporean fashion label previously known as Yacht 21, is embarking on the next stage of its rebranding journey with the reopening of its flagship store at Suntec City. In October the store unveiled an innovative retail concept that embodies the brand’s fresh identity as an urban resortwear label catering to the modern woman with multifaceted lifestyles.

SEE ALSO: Eve Bliss founder Amy Tsien on riding the functional beverage wave

Beyond offering the complete range of women’s apparel from Y21’s collection, the flagship store will also serve as a platform to showcase the brand’s latest venture, the Y21 ReWork initiative. This experimental upcycling project highlights innovative products that exemplify the brand’s commitment to sustainable fashion practices.

Retail in Asia speaks with Y21 founder Jarenis Ho on rebranding Y21 and dressing the modern woman.

RiA:  Can you please tell us a bit about your background, and how you arrived at  creating your own womenswear label, Y21?

Ho: I started my company in 2009, inspired by a boat trip that I took with my friends   where I noticed a gap in the market for year-round cruise wear. Post-pandemic,   we have transitioned to designing urban wear clothes for the modern woman   with hybrid lifestyles. My journey as an entrepreneur began during university. My early experiences  of setting up stalls with my friends at school bazaars to sell a variety of items,  from handmade jewellery and batik dresses to decorative gifts for Valentines’  fuelled my love for running my own business. 

Prior to Y21, I started a TCM-inspired fashion label, called Folk’s Leaf, as well   as another label called Hurs that sold vintage-themed apparel and handmade   accessories by local crafters. While these companies eventually folded to make way for Y21, the early   ventures helped me understand the subtleties of running a business. With no   experience and no one to turn to, I had to learn to build and manage them from   scratch, from sourcing for reliable clothing manufacturers to printing name   cards. I was learning new things every month that excited me.

RiA:  Y21 was formerly known as Yacht 21. Can you tell us about this rebrand?  

Ho: Two years ago, Y21 embarked on a rebranding in response to the changing  lifestyles of women.  Since the pandemic, modern women no longer wanted separate pieces of  clothing for work, parties and vacation. Instead, they have hybrid lifestyles and  desired outfits that meet this need. This could mean looking for professional  clothes that are office appropriate yet comfortable enough for working from  home, or those who want more casual outfits that are also appropriate for  working remotely. 

Y21 pivoted from making travel-friendly collections that are meant for  vacations to designing women’s clothings that are well-made, versatile and  timeless that can be worn anywhere, from day to night and from work to  vacation. 

RiA:  Your brand has embarked on a boutique revamp with a view to reducing  waste. Can you tell us more about the design  features and initiatives you are most excited about? 

Ho: We are revamping all our stores as part of the next phase of our rebranding  exercise which will fully reflect our transition to Y21. 

The refreshed store concept, designed by local design company Studio Gin&G,  moves away from the nature and resort image that the brand previously had as  a cruise wear label. It now features simple, functional and elegant elements that  are reminiscent of Danish designs. Y21’s new colour scheme of cobalt blue and   light pastel blue and green colours, which echo the brand’s spirit of vibrancy  and energy, are also prominent throughout the stores.  

Recognising fashion’s waste problem, Y21 wanted to do more and change the   way it operates to leave a better impact. The store revamp presented a unique   opportunity to do this. Starting from its own backyard, the homegrown label   sought ways to minimise waste and improve circularity in its retail stores. 

It used alternative materials such as ethically sourced and stained timber  veneers for flooring, as well as 100 percent high density polyethylene (HDPE) plastic  waste or recycled plastic that were collected from local establishments to  design its new countertop. In total, nearly 50 kilograms of recycled plastic were  turned into more than 62 counter panels, each featuring a unique speckled  pattern of blue, orange and a dash of pink that complemented Y21’s new store  concept. Where possible, old furniture such as hangers, mirrors, storage racks  and pedestals were repurposed and given a new lease of life. 

A section of the revamped flagship store at Suntec City also showcases the  assortment of bags and redesigned clothes from Y 21 ReWork. This is an  upcycling initiative by Y21 to transform defective clothes and leftover scrap  fabrics from its manufacturing process into new products that are designed by  up-and-coming talents from local fashion schools in Singapore.

RiA: Do you feel the in-store experience has become  more valuable post-pandemic? 

Ho: While it is necessary to be online for companies such as ours in the digital age,  brick-and-mortar remains essential in our business strategy. According to the  Department of Statistics in Singapore , sales from p hysical stores are still   capturing well over 80 percent of total sales in 2022.  

Despite the proliferation of e-commerce, we have noticed that customers still  enjoy the physical experience of shopping – the human interaction, the touch  and feel of clothes and the overall vibe of the store. The act of shopping is more  than just a transactional experience; it has a social aspect to it which digital  interfaces cannot deliver.  

Hence, our physical stores have been redesigned to reflect our new branding,  complement our online stores and create a memorable experience for  customers. We seek to enhance in-store experience by creating a welcoming  environment where customers can genuinely feel as if this is a place where they  can take their time to try on our clothes, which they cannot do so online, and  chat with our friendly staff.  

We also aim to make shopping as seamless as possible for our customers by  offering flexible fulfilment where customers can choose to have their items  delivered to them or collect them at a store most convenient to them if they are  working or running errands nearby. 

The retail stores are also a unique way for us to build a community with our  loyal customers. Through intimate experiential events, we get to build personal  connections and relationships with our customers.

SEE ALSO: Purpose-driven Singaporean enterprise Our Barehands opens Funan Mall boutique

RiA: What’s next for Y21? 

Ho: The flagship store at Suntec City is the first of our three stores to undergo a  revamp. The rest will follow suit in the next year, completing our rebranding. We are also exploring potential partnerships, with plans to expand overseas in  the future.  

The industry is fast-changing and we are constantly evolving to meet our  customers’ needs, whether it is to suit their changing lifestyles or preference for  conscious shopping. O ur aim is to design well-made clothes for the modern   women that last them across different seasons and trends. Hence, we are   always sourcing for better quality fabrics, improving our workmanship, creating  versatile designs, building unique partnerships and innovating ideas that  capture and retain their loyalty.

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Singapore’s Yacht 21 rebrands with a new label and purpose

Singapore fashion label Yacht 21 has been renamed Y21, changing its logo and purpose in response to the change in fashion after the pandemic.

Founded in 2009, Yacht 21 was known for its travel-friendly and resort collection inspired by Scandinavian designs. As international travel has been put on hold and will not be possible for a while since Covid-19, Yacht 21 has decided to shift its focus to functional, fuss-free and seasonless pieces for women to adapt to the new normal.

“We believe it is for the better as we learn to embrace the importance of versatility, comfort and quality in our designs to align with the new lifestyles women are leading,” said Jarenis Ho, founder of Y21.

“Where women used to have different pieces for work, parties and vacations, we now have a more blended existence and need outfits that can be worn anywhere while maintaining a strong sense of purposeful style.”

Y21 brand colour palette features three colours – grey, beige and orange. The tagline has also been changed from ‘Everyday’s A Holiday’ to ‘Wear Anywhere’.

Y21 will feature its new image on its website this Thursday (September 23).

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Tower 1, #02-459/460

Tower 1, Suntec City

3 Temasek Blvd

Singapore 038983

Opening Hours

11am - 9:30pm

Description

Yacht 21 is a local contemporary cruise wear brand for women which has everything ranges from casual weekend wear to stylish ensembles for work, and it integrates lightweight and breathable materials, such as denim, cotton, and poplin, also incorporating tropical prints and summer colours to enhance the collections’ aesthetics.

Location & Hours

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Jurong Point 2 #01-13, 1 Jurong West Central 2

Singapore 648886

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Like the store name suggests, the clothes in this women's boutique revolve around the nautical theme. Resort Wear was initially designed and produced for the affluent going on cruises or vacationing in the warm Mediterranean area in winter months. Yacht 21 makes it possible to don such attire all-year round in sunny Singapore. Mostly made from comfy materials like silk, denim, microfiber, straw, cotton and poplin, I realised that the clothes are great for travel. They're lightweight, breathable and come in attractive prints! What's more, no special care is required for these clothes, so you can just dump them in the washing machine and let it do its work! Some pieces also look great without ironing and yet remain very much in vogue. I came across HURS bags in the store. A check with the staff unearthed the brand's roots. Yacht 21 was formed by the same company that owns and manages HURS, that's why those bags are also available at Yacht 21 stores. Oh, I see. The trendy young woman will appreciate the fact that Yacht 21 clothes are not only flattering, but remain affordable.

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Below deck sailing yacht star finally reveals if storylines are fake amid producer plant accusations.

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20 Best Reality TV Shows Right Now

The golden bachelor: theresa nist is rubbing her happiness in gerry turner's face with exciting new job (she's starting a new chapter), the bachelor's kelsey anderson teases new living situation with joey graziadei after relationship backlash.

Amid producer plant accusations, Below Deck Sailing Yacht star Gary King revealed whether the storylines on the show are all fake. A long-time crew member of the franchise, Gary King joined Below Deck Sailing Yacht season 2 as First Officer. Although he has worked well with others during his long duration on the show, Gary's conduct has been questioned over the past year-and-a-half. Perceived as a womanizer for how he treated his female crewmates, Gary found himself in trouble on and off Below Deck .

Below Deck Sailing Yacht star Gary King revealed the authenticity of the show's storylines.

In a post on Gary ’s Instagram Stories, he allowed viewers to ask him questions regarding Below Deck . One question asked if the producers influenced the drama at all. Gary jokingly replied, “Yeah they asked us to crash the boat…jokes, they have nothing to do with the drama that goes on. It’s an unscripted show.”

Although some of the storylines were far-fetched, Gary confirmed that the drama was real . This somewhat debunked speculation that producers had been interfering in the drama on Below Deck , and he confirmed that they just let it all play out.

Gary King Reveals If Charter Guests Are Told To “Act Crazy”

Gary will bring in viewers for sailing yacht season 5.

Gary opened his Instagram up for more questions, and some fans wanted to know about the guests that chartered the yacht. One fan wanted to know if producers told the guests to act crazy or if they were just crazy. In his reply, Gary stated, “Nope they’re all just crazy.” After the sexual misconduct claims levied against Gary after Below Deck Sailing Yacht season 4, he continued to be very vocal about Below Deck and his time on the show. However, he denied the sexual misconduct allegations against him, which could hinder viewership for Below Deck Sailing Yacht season 5 .

Even though many fans made it clear they would not tune in for Below Deck Sailing Yacht season 5, it seemed as though some fans didn’t get the memo. Gary has maintained high interaction with fans of the franchise through his Instagram , with many interested in what’s coming next in the series. Although Gary’s allegations and lack of accountability was a huge turn-off, it’s clear that the scandal attracted new attention and interest, which is making Below Deck Sailing Yacht season 5 highly anticipated before its premiere.

Reality TV is more popular than ever. With so many to choose from, here are some of the best reality TV shows to stream or watch right now.

As many fans of reality TV shows know, even unscripted drama can be manipulated by producers. Although Gary has cleared up the rumors of producer interference allegations by stating that the drama and storylines are all real, it will be interesting to see how they handle the allegations lodged against him during this upcoming season of Below Deck Sailing Yacht . It will be interesting to see if producers manipulate or avoid certain topics. Either way, Below Deck Sailing Yacht season 5 is going to be an interesting watch off of Gary’s appearance alone.

Sources: Gary King /Instagram, Bravo /YouTube

Below Deck Sailing Yacht

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Below Deck Sailing Yacht is a spin-off of the Below Deck reality television series. Premiering on Bravo, the show follows the life of a Yacht crew as they attempt to navigate a busy Charter season in which many customers make use of a 177-foot sailing yacht. Over the first three seasons, the yacht has been to Greece, Croatia, and Spain.

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