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Hush-Hush Luxuries: 9 Coveted Luxury Brands of the Super-Rich

B eyond the usual household names like Gucci, Louis Vuitton and Cartier lies a world of discreet ultra-luxury reserved for those at the very pinnacle of wealth and taste .

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This is the rarefied realm where six-figure price tags are merely the barrier to entry. Their clientele spans oligarchs and royalty, titans of industry and chief executives paid in eight to nine figures annually. Shopping here is strictly by appointment or referral, with little, if any, public presence. 

For the select few granted access, the rewards are matchless: access to the absolute best in materials, craftsmanship and design, elevated to the level of art. Join us as we unveil some of the most coveted and exclusive luxury brands that even most of the super-rich have never heard of, but which represent the ne plus ultra for those who can afford it.

Here are 9 luxury brands flying under the radar of the super-rich.

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The ultra rich know all about Sunseeker — the luxury brand known for being a global leader in yachts. The website doesn’t list prices, and you’re encouraged to find your local yacht dealer for additional information. One could only imagine how much a typical luxury yacht would go for. If you’re ever interested in browsing the various options, you can check out YachtWorld , where you can pick out your sports yacht for a few million dollars.

If you’re wondering if you’ve ever seen this luxury brand, chances are that you may have caught a glimpse of a Sunseeker luxury yacht in a James Bond film. Sunseeker yachts are in as many Bond films, like Aston Martin cars, so you may have spotted one in the past without realizing what you were looking at.

Brunello Cucinelli

You may have seen pictures of celebrities dressed in this luxury fashion brand, but chances are that you weren’t aware of the brand name. The Brunello Cucinelli brand is called after the Italian fashion designer who started the company in 1978 and has since gone on to dress celebrities and Silicon Valley giants. Despite dressing many famous celebrities, the luxury brand doesn’t rely on celebrity endorsements in advertisements, as it prefers to be more subtle. 

You may not have noticed from the casual appearance, but many tech moguls have appeared in interviews in luxury clothing from the Cucinelli line. On top of the $5,000 blazers, the rich have purchased high-end casual clothing pieces, like $2,500 sweatpants or $800 sneakers. You may be surprised by how many notable celebrities have been spotted in this luxury brand.

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Despite being around since 1766, chances are you haven’t heard about this luxury brand, since it’s a huge auction house for those looking to buy and sell expensive art pieces. The price points at Christie’s auctions range from $500 to over $100 million, with work available from 80 art and luxury categories.

Christie’s also has a network of specialists who can assist clients with various services ranging from art appraisal to art financing. The company also offers art education for those new to the space. Even though their wares are mainly on the radar of the ultra-wealthy, there may be an auction house near you — Christie’s has a flagship location in New York City and a presence in 46 countries globally.

If you’ve ever looked into experiencing luxury travel (and are super rich), you’ve likely heard of Virtuoso. Everyone else likely hasn’t heard about this global network of luxury travel advisors. The Virtuoso platform offers luxury experiences, ranging from private yacht adventures to trips based around sporting events. The platform, with over 20,000 luxury travel advisors, has seen tourists spending up to $50,000 per trip.

With many rich folks adding wellness into their travel routine, the demand for unique private experiences has increased. If you’re looking for inspiration, you can create a “Wanderlist” on the Virtuoso website.

While everyone has likely heard of a Rolex watch, another luxury watch brand that isn’t a household name is Omega. The luxury Swiss watch brand has been around since 1848, and the company hired Zoë Kravitz and Zhou Dongyu as brand ambassadors this year to promote the Aqua Terra Shades campaign.

The Omega brand recently partnered with the more affordable watch company Swatch to bring the collaborative effort into the market with a surprising disruption. The MoonSwatch Collection was a viral sensation and the limited edition project was challenging to find in stores.

Farfetch was launched by José Neves in 2008 as an online marketplace for luxury boutiques worldwide — and it’s beloved by the mega rich. The official website touts that the company is the top global online luxury fashion platform. With over 1,400 luxury retailers and 3.9 million active consumers, the platform is growing globally, so you may start hearing about them more often.

The Farfetch platform is known for connecting creators, curators and consumers of luxury brands. You’ll likely discover new luxury brands on the platform, since Farfetch sells various products from men’s, kids’, beauty and women’s styles.

This luxury fashion retailer was founded in Germany in 2006, and the company has expanded to offer luxury children’s wear and home goods. The luxury platform has a simple user interface with a white background and basic black text. With almost two million followers on Instagram, this luxury brand has long been beloved by the ultra-wealthy and is starting to gain traction worldwide.

Mytheresa executives recently announced that it expected to increase net sales by anywhere from 8% to 13% in the fiscal year ending June 30, 2024. Most of the top spenders with this luxury brand are high-powered business leaders with limited time and don’t want to look for the perfect outfit.

Exclusive Resorts

For the jet-setting elite who crave privacy and luxury above all else, there exists a secretive high-end travel club that provides access to the world’s most exclusive destinations. Known only to those who travel at the highest stratospheres of wealth, Exclusive Resorts offers a level of luxury, convenience, and exclusivity that puts even Four Seasons and Aman resorts to shame. 

This members-only utopia comes at an appropriately elite price — with membership initiation fees starting at a cool $100,000 and reaching up to $250,000. But for those who can afford it, what they get in return is the key to unlocking the world’s most coveted locales precisely when they want them. We’re talking finish-line villas in Monaco for the Grand Prix, ski-in cabins beside the Waltons’ own in Aspen for Christmas and penthouses overlooking the Champs Elysees during Paris Fashion Week.

With a $600 million portfolio of owned homes and villas globally, Exclusive Resorts can accommodate virtually any whim or wish of its select 3,000 members. Don’t expect to browse listings on their website — privacy and exclusivity are paramount. Membership is by invitation and referral only. But for those privileged few granted access to this gilded world of luxury travel, no dream is unattainable. One call to their personal travel advisors sets even the loftiest vacation desires in motion — after all, they have Jeff Bezos on speed dial. Exclusive Resorts makes the fantasy vacations of billionaires and titans of industry an everyday reality.

Frette Linens

For those who crave the ultimate indulgence between their Italian percale sheets, there is one iconic luxury name that promises unparalleled comfort and extravagance: Frette. This storied Italian linen company has been clothing the beds of royalty, dignitaries, and the wealthy elite since 1860. 

One touch of their exquisite bed sheets, with a 280-thread count woven from the world’s finest long-staple Egyptian cotton, and you’ll be hooked. But be prepared to pay for the privilege. Their sheet sets start at around $4,000, while their prized Belgian linen duvet covers can fetch up to $25,000. They offer over 20 choices of fabric, including the softest cottons and silkiest linens, in the industry’s highest thread counts. 

Laura Beck contributed to the reporting for this article.

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Superhawk 55: On board James Bond's favourite dayboat

James Bond’s favourite dayboat has had a lifestyle update. Elaine Bunting finds the 17.1-metre Superhawk 55 optimised for fun and fresh air...

It is a baking hot blue day off the coast of Dorset when Sunseeker shows off its new Superhawk 55. This is the British company’s home waters, and a latitude the boat will soon leave and probably never see again.

There must be wizardry at work: the chalk cliffs of Old Harry Rocks, usually whipped by wind, have fallen under the spell of a glassy calm. There’s not a cloud in the sky. The bay is almost deserted. We can take turns to push up to full speed, 37.8 knots, and crank it over one way, then back again so that the wake pays out like flamboyant handwriting across the sea surface.

These are the conditions and experience that the Superhawk 55 was born for. With its open top, big cockpit and fast speeds, it is a hedonistic machine, the keenly awaited reimagining of a famous line that dates back to the early ’90s.

The Superhawks were the company’s superboats and they found their way into movies as stunt boats. The Superhawk 34, launched in 1997, was filmed tearing along the River Thames on a high-speed boat chase in the Bond movie The World is Not Enough . A special triple-engined Superhawk 43 was pursued by 007 in the 2008 movie Quantum of Solace .

Back then, the company’s Superhawks could touch 50 knots, so you might think today’s version would be a firebreather, too. But no, the new Superhawk is a different kind of boat. If not exactly a tamed beast, it is certainly one with refined manners – the kind of beast you’d invite aboard for the weekend.

“We are following the trend for a more open dayboat style of boating,” says Sunseeker’s sales and marketing director, Sean Robertson. “What we're seeing is almost what we saw in the ’80s and ’90s coming back again, with people either wanting a second boat or having their house with the boat outside. They want something that’s very easy to use as a luxurious day tender with maybe occasional overnighting, but it's really an entertainment platform.”

This Superhawk is a quick, agile, comfortable high-performance boat that can easily be wound up to 38 knots at half load. The adoption of Volvo Penta’s IPS 950 725-horsepowerpod drive system is more than enough for thrills and fast passages, while making it easy to drive and intuitive to manoeuvre at full speed or at close quarters.

It is, however, primarily dedicated to the pleasure of being afloat with friends. The price tag, which starts at £1.535 million excluding VAT, puts it in a special category for a sportsboat, a select but growing cadre of high end dayboats that look and feel pretty special. It is therefore brimming with ideas, and testament to an enormous amount of careful thought and ingenuity from the UK builder and designers.

The Superhawk has a definite, muscular look, pumped with volume in the bow sections, a ripped glazing line running aft and a profile that curves back to a step three-quarters of the way to the stern. Here, a hydraulically operated bathing platform extends aft.

The aft area of the Superhawk conceals some ingenious functions. The sunpad lifts hydraulically to reveal storage for two Seabobs or other water toys, while the entire bathing platform can be lowered down to just below water level to create steps and open up a garage large enough to house – and launch – a Williams MiniJet. The design is clean: a shore power socket and a shower are tucked neatly to the side and aft fairleads,cleats and warping winches are nicely inset into the quarters.

The polished stainless steel safety gates that separate the bathing platform from the aft deck take the British Union flag emblem as their theme. But other elements of the detailing are easy to miss at first glance, such as the engine air intake curved like a snail shell. Both are achieved with the use of 3D printed parts.

“What we are doing is changing this process to use 3D printed parts as far as possible on non-structural mouldings,” explains Jared Hall, Sunseeker’s new product development manager. “Some of our stylists have worked in F1, where you are seeing a trend in some high-end cars that allows them to go further without the limits of glass fibre [mouldings] and to reduce wastage in mould tooling, and that is now being echoed in the styling of boats. To get the shape at the aft fairleads, we used a 3D printed part painted white.”

Undoubtedly, the large socialising space in the cockpit is going to be one of Superhawk’sbiggest selling points. A sunpad at the aft end can be converted into a bench facing forward or aft. This is flanked by two L-shaped sofas that can either be pushed out to almost the maximum width or slid inwards on runners around a folding table to create a dining arrangement.

Further forward, there is a wide wet bar with a grill top, sink, fridge and a pop-up television. An option on the boat we tested that most owners will want to include is the glossy black open-sided hardtop. It provides shade during the day, lighting at night – plus it tops off the profile of the Superhawk and just looks right.

The helm position is superb, set centrally in race boat style, and flanked either side by co-pilot seats with bolster options. The visibility forward over the bow is excellent, either while seated or standing, and the dashboard lays out everything you need to operate the engines and systems in a cool-looking mix of race car style rotary dial displays and two big Garmin multi-function displays. The Volvo IPS system allows throttle and joystick control, and the boat is fitted with a bow thruster to help thread it into tight marinas and stern-to berths.

The forward deck area has been equally well thought through. It is accessed via big side-opening pantograph doors, and well-protected side decks take you forward to a large sunbed. Like the cockpit seating, it can be configured into a different arrangement. Pop a catch and slide the front section forward and you produce two facing bench seats. This creates a second social area, and it can quickly be shaded by setting up a canopy on four carbon poles.

The foredeck is kept clean and uncluttered. The anchor and windlass are concealed in lockers beneath the deck level, which is another innovation by Sunseeker on a boat of this size.

If the Superhawk 55’s space on deck feels surprisingly large, wait until you go below. That muscular appearance and powerful bow have allowed the designers to maximise volume and height. This feels like a much larger boat than its 17-metre LOA would suggest.

The few steps down from the cockpit lead to what can only be described as an atrium. The saloon and galley have acres of headroom, an impression emphasised by the light that floods in from hull windows and a large glass panel in the roof. The fan-shaped coachroofglazing is divided by Union Jack pattern mullions, and besides being a continuing theme on the Superhawk, these mouldings incorporate LED strip lighting that shines down into the saloon and illuminates the emblem in the deck above.

Every last centimetre has been calculated and used to maximise the living space. “To give a good example,” says Hall, “in the aft owner’s cabin and the forward cabin it got down to the stage where we had to specify a Samsung Smart TV as that was only 20 millimetres in depth rather than 50 to 60 millimetres.”

This approach has allowed Sunseeker to fit in a really decent galley, an owner’s double cabin and en suite forward and a double guest cabin and en suite/dayhead aft. The headroom in the guest cabin is slightly restricted but this is still a comfortable space. Sunseeker says it sees the Superhawk being used for day trips and occasional weekends, but if you wanted to you could easily live on board for longer spells and not feel cramped. You could really cover ground, too: the cruising range at 25 knots is 250 miles.

In an established niche market of high end sportsboats and superyacht tenders that ooze sophistication and bristle with technology, Sunseeker needed to produce something special and distinctive. The Superhawk 55 sits up against virtuoso competitors such as the Vanquish 58, Maori 54 and Wajer 55 HT, not to mention the ravishingly gorgeous Wallypower58.

Sophisticated, handsome and smart, the Superhawk is a Swiss Army knife of a boat. It folds out and up in ingenious ways to accomplish a variety of uses in really practical fashion. It is capable of getting you quickly to your favourite spots, where you can put the anchor down and enjoy the day with a crowd of friends, and it will get you back home at a lick. If you want to spend longer on board and go further, you can. The Superhawk 55 can be and do a lot of things, and that does make it a bit special.

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Sunseeker Yachts: The Complete Guide to Sunseeker Yachts

Table of Contents

Last Updated on November 8, 2021 by Boatsetter Team

Sunseeker yachts are James Bond-worthy. They have dazzled screens in  Die Another Day, Casino Royale,  and  Quantum of Solace .

Tuxedo on, martini in hand, you too can experience what a luxury yacht feels like with  Boatsetter .

Headquartered in the seaside town of Poole, England, Sunseeker is the largest UK-based luxury yacht, maker. Originally named Poole Power Boats, Sunseeker was the brainchild of brothers Robert and John Braithwaite way back in the heady year of 1969. Harnessing revolutionary materials and technology, the Braithwaite brothers dreamt of building boats of the future. Their early designs were tailored to a handful of customers, keen to embrace the newfound freedoms of the decade.

But things got off to a bumpy start. Across the pond in the United States of America, the owner of Poole Powerboats, Owens Cruisers, decided to close their British operation down and focus instead on domestic production. This was when Robert saw an opportunity. With a bundle of hastily borrowed cash, he drove to Owen’s offices in the sleepy town of Arundel and successfully negotiated the purchase of their boat molds.

Although a small problem remained: he had never built a seagoing craft before.

First came the Sovereign 17 in 1971, followed closely by the Sovereign 20. By the close of the decade, Sunseeker yachts were selling well in the UK and northern Europe. Sunseeker had arrived.

The rest is history.

A leap of  courage  and  imagination  inspired Sunseeker in its early days. In fact, few manufacturers have pioneered as many innovations in the yachting world as Sunseeker. These include duoprops, stern -driven race-bred Arneson surface drives, and a water jet powering system – previously thought impossible.

Now, these bold traits have become the hallmarks of a Sunseeker yacht. Above all, a Sunseeker yacht will give customers exactly what they want. Its expert teams have designed unprecedented and ultimately  successful  yachts to realize their dreams, ensuring that each one is as unique as its customers. This refreshing and prolific stance puts distance between them and their competitors. Not to mention bringing  fabulous  vessels to the waves.  

Capitalizing on the skills passed down from generation to generation, each sunseeker is a triumph in  craftsmanship . While harnessing the best of what digital production and automated assembly have to offer, Sunseeker yachts remain  hand-built  and  hand-finished . Why? Because there is no better way of making the unique, remarkable, and ultimately exceptional.

The Sunseeker Range

Boatsetter’s unique  peer-to-peer  boat renting service offers a range of new and pre-owned Sunseeker yachts. A weekend excursion, exciting day out, or a well-deserved week away (or several), Sunseeker’s expansive range of yachts can satisfy every need. There is the cheetah-like  Predator  up to the magnificent  Superyacht  series. Experience the luxury and technological mastery of a Sunseeker today!

All of Boatsetter’s rentals come with a  knowledgeable captain  and crew to guide you on your exciting yacht adventure and are available from sites across the USA, Europe and beyond. Many Boatsetter rentals offer the opportunity to enhance your experience with jet skis, electronic surfboards, and sea bobs to get splashing on. 

Sport Yacht

Sleek and powerful

Magnificently crafted, expertly finished and composed of raw, unassailable quality materials, every Sunseeker Sport Yacht seamlessly blends elegance and performance. Their two most popular sport yachts are the  74 Sports Yacht  and the  65 Sports Yacht .

The  74 Sports Yacht  is the best of both worlds. This beauty is enhanced by cutting-edge technology and elegant finishes throughout and everything you and your many guests could wish for. Speaking of which, it can accommodate eight passengers plus two crew members.

In a world where distance is everything. The  74 Sports Yacht  has a freshwater capacity of 800 liters (211 US Gal.) and a fuel capacity of 4,800 litres (1,268 US Gal.). This lavishes drivers with a range of up to 900 nautical miles and maximum speeds of up to 38 knots.

Sport, sleek and wonderfully spacious best describe the interior of the  74 Sports Yacht . This is a yacht built to impress. It has copious amounts of entertaining space, including plenty of comfortable seating, large sun pads (both back and front), and the bridge deck seductively shades the cockpit .

The newer  65 Sport Yacht  is a trailblazer. And inside it, you will be one too. Take your holidays to new heights with the yacht’s direct sea access, bar, fridge, BBQ, and free-standing seating. Together these are the perfect spaces for water-loving nymphs and party animals.

20.50 meters (67′ 2″) in length and with a beam of 5.10 (16′ 8″), space is not a premium on the  65 Sport Yacht . With three cabins – including a full-beam master stateroom – it can comfortably accommodate up to 7 guests and 1 crew in absolute luxury. The main deck has a large C shaped sofa and offers options of additional seating with a TV. All of which amounts to a versatile space that adapts seamlessly to all kinds of socializing and adrenaline-seeking.

When you wish to tear up the waves, the innovative Sky Helm of the  65 Sport Yacht , complete with IPS driving joystick, is there. It allows the boat to be sailed while the driver is standing in an upright position, or it can be lowered to fall perfectly into outstretched arms.

The water shark

The Predator range is mythical. Coming in sizes from 50′ to 77′, every boat is a head -turner. Sunseeker has ensured it is strikingly styled, expertly made, and nimble on its hull . The fastest predator models will achieve speeds over 45 knots.

Winner of the prestigious 2019 Motor Boat Awards, the  Predator 50  is ideal for spontaneous adventures or the afternoon adrenaline rush.

Its interior is awe-inspiring. There is plenty of space to host friends, family, or corporate colleagues with space for up to six guests. Plus, each cabin is designed to impress. Sunseeker’s British interior designer’s attention to detail has created the perfect blend of comfort and elegance, especially with their open spaces and large windows, which allow the magical light of a summer sunset to flood in. This is enhanced by an open plan design that boasts a fully opening hardtop roof and fully opening cockpit glazing – bringing the outside inside.

And let us not forget the  Predator 60 Evo . The first model of Sunseeker’s major new product development plan, this bold yacht is tailored for practicality and performance. On the waves, the  Predator 60 Evo  packs a punch. It can glide across the waves at speeds of up to 32 knots. This is matched with its sharp, impressive figure, which allows for unrivaled agility on the open water. The sporty posture of the  Predator 60 Evo  is complemented by a bold, modern interior design. The white finish of the interior and furnishings only aid this sleek feeling.

The conquerors of distance

In this collection are the  Manhattan 68, Manhattan 66, Manhattan   52,  and the  Manhattan 55 .

Fitted with Volvo Penta d13-800 engines, the  Manhattan 55  can cruise comfortably at 25 knots with a range of 250 nautical miles. Or, if you need a speedy getaway, it can be cranked up to an excess of 30 knots at full throttle. Think where you could go with that fuel capacity of 2,200 liters (580 US gal.).

An attractive aspect of the  Manhattan 55  that truly distinguishes it from the crowd is the revolutionary glass-cockpit and gallery window, which can be dropped with the touch of a button, creating a fantastic inside/outside environment. 

Speaking of design capabilities, the exceptional yacht has been meticulously crafted to maximize comfort and cruising, as well as providing owners with a vast array of social spaces – something typically limited to larger yachts.

Length: 21 m (69′). Beam: 5.25 m (17.3′). Range: 550 nautical miles. Maximum speed: 32 knots. Sounds good, doesn’t it? Well, these are the specs of the  Manhattan 68 . Building upon the exceptional family of award-winning Manhattan models, this yacht redefines luxury and relaxation. Across the main deck, keen attention has been paid to create social spaces fit for a king. It can accommodate up to 8 guests and two crew members.

Performance

Built for speed

Sunseeker’s Performance range does what it says on the tin: perform. Capitalizing on Sunseeker’s incredible racing heritage, every boat in this series is a masterpiece in speed. The Performance range dares you to dare, like never before.  

Following several long years of intense speculation, the  Hawk 38  arrived on the yachting scene with much fanfare. It had been almost 20 years since the British shipyard had last launched a proper performance boat. And it was worth the wait. Motorboat & Yachting Magazine called it Sunseeker’s  coolest boat ever . Boasting a range of up to 200 nautical miles, the  Hawk 38  has a maximum speed of 62 knots. Yes, you read that right, 62 knots.

No wonder the  Hawk 38  has won 43 World Speed Records and 55 World Championships.

Coming in bright Marlin Blue, fiery Sunfast Red or ice cool Super Jet Black, the  Hawk 38  can dazzle onlookers on the beach. Its Spradling Marine Silvertex coated fabrics are engineered and tested to resist the toughest marine conditions, ensuring that the vessel remains in its prime.

The  Hawk 38  is packed with an array of high-tech features; 

• Inflatable STAB (stabilizing tubes)to keep the boat stable against whatever odds the ocean may throw at it
• Simrad 16″ Navigation display
• Smart, adjustable steering wheel with function buttons to control it
• Mercury Verado dual-engine Hydraulic Power Steering 
• Mercury Vessel View link, which interfaces with engine data to display engine temperature, pressure, engine alarms, fuel tank level and engine battery voltages via an app. .

Sunseeker’s  Superyachts  are the largest and most extravagant amongst all their ranges. Inspiring and adaptable, these yachts represent the Sunseeker’s knack for style, design, practicality and ingenuity  par excellence . At present, there are four beauties in this range, each one a tribute to British engineering:  50M Ocean ,  52M Ocean ,  131 Yacht  and the  116 Yacht.   

When Sunseeker launched the  50M Ocean , they said that a ‘new dawn had arrived.’ The tri-deck yacht offers beautiful space and volume. It can accommodate up to 10 guests in five cabins under the standard configuration yet has upgradable options for 12 guests – depending on your needs. Indeed, the already opulent interior spaces of the  50M Ocean  can be styled to each buyer’s personal preferences thanks to Sunseeker’s renowned ‘Bespoke’ Service.

Read more about this customization service  here . It is beyond par.

Space and flexibility characterise the theme of the  50M Ocean . It contains a wealth of compelling features, all to maximize the pleasure of passengers. Typically belonging to larger craft only, there is a plunge pool on the main deck and a delectable beach club at the rear of the yacht. This amounts to a fantastic area for revealing in the water.

Another tri-deck, the Sunseeker  131 Yacht  epitomizes all that the British shipyard has got right over the decades. Grandiose yet gracious, this behemoth can sleep up to 12 guests (and 9 crew) in sheer luxury and comfort. It has a range of up to 1,600 nautical miles at 12 knots. Just think of where you could go in that distance.

The interior is finished with ultra-modern materials and techniques. While on the upper deck, you will find the sky lounge, cocktail bar, and Skydeck, which commands awe-inspiring views of the night’s sky; the main deck is complete with a lounge, dining area, and full galley . 

Like the  50M Ocean , the  131 Yacht  comes with the ‘Bespoke’ Service, meaning that the interior is fully customizable according to the buyer’s taste. This is the king of all yachts as impressive out in the open water as it is in the harbor.   

Boatsetter empowers people to explore with confidence by showing them a world of possibility on the water. Rent  a boat,  list  your boat, or become a  Boatsetter captain  today.

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When you purchase through links on this site, we may earn an affiliate commission. read more., advertisement, sunseeker superhawk 43.

In Quantum of Solace , a Sunseeker Superhawk 43 is used by the bad guys in Haiti (filmed in Panama in March 2008).

 General Medrano and his henchmen take Camille (Olga Kurylenko) on this ship towards the larger Sunseeker 37 Metre Yacht M4, but Bond prevents them from ever reaching it by ramming the side of the hull and saving Camille.

About Sunseeker A global leader in the design and build of luxury motor yachts, Sunseeker International exports 99% of its product range and employs over 1,800 highly trained staff in their shipyards on Britain's South Coast. Sunseeker International is widely recognised as the pre-eminent marine brand in the world today.

In Quantum of Solace , two other Sunseeker models can be spotted: a Sunseeker 37 Metre Yacht M4 is visible in the same Haiti scene, and Bond himself is transported in a vintage Sovereign 17 motorboat in Italy.

See all Sunseeker yachts in Bond movies.

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SUNSEEKER HERITAGE

WE BUILD DREAMS [1969]

Sunseeker Founder, Robert Braithwaite, dreamt of building a new kind of boat. Breaking boundaries in early boat design, Robert revolutionised the motor boat space with his early designs tailored to a handful of customers.

FATE CREATES OPPORTUNITY [1971]

In the early seventies, there were simply no significant builders of boats for the sports and leisure markets in the UK. The first craft to launch was the Sovereign 17 in 1971, closely followed by the Sovereign 20. By 1972, Sunseeker was exhibiting its boats at the Southampton Boat Show and keen to meet new customers. None other than Formula One driver Henry Taylor fell in love with the boats, but wanted to accommodate a full width sunbed. In an early example of Sunseeker giving customers exactly what they want, the team set about designing this unprecedented and ultimately successful new boat.

THE VOYAGE BEGINS [1972]

Robert’s younger brother John joined the business, and became influential in numerous award-winning designs as its Product Development Director, a role he retained for over 50 years until his retirement in 2019. Gaining momentum in the industry, Sunseeker were fulfilling the growing demand for sports cruisers, launching the Sports 23 and the Daycab 23.

MEETING THE MEDITERRANEAN [LATE 1970'S]

The Braithwaite brothers partnered with leading boat designer, Don Shead, to design a totally new kind of cruiser for the Mediterranean market. The Offshore 28 was the brainchild of this unique collaboration, the first of its kind made in Europe. Her innovative hull performance set the standard for performance crafts. Sunseeker International had arrived. 

AN ERA OF CONFIDENCE [1980'S]

Continuing to take cues from how their owners wanted to use their boats, Sunseeker was building exceptionally unique crafts. In the Portofino 31, the focus shifted from overnight accommodation to cockpits that could host large groups, yielding a wide and comfortable two-cabin boat that exuded style. Sunseeker had put the emphasis on enjoyment, fun and high performance, an era of confidence that manifested itself in the remarkable Tomahawk 37. Still loved to this day, this icon was yet another example of a practical boat delivering on absolutely everything Sunseeker promised.

IMAGINATION AND INNOVATION [1990]

The 90s introduced an era of style in boating. Sunseeker began to adopt soft shapes and curved silhouettes emerging in automotive design. Cue the Renegade 60, the first production boat with twin jet drives, combining performance, style and exceptional manoeuvrability. Sunseeker set the benchmark not just for imaginative boat design but increasingly, as one of the world’s leading boat builders.

A MILLENNIUM MILESTONE [2000]

The turn of the century saw Sunseeker set the pace with the launch of its then-largest ever motor yacht, the 105 Yacht, winner of two of the world’s most prestigious accolades at the International Superyacht Design awards. Advanced composite materials and the latest construction techniques created a new era of luxury boating. Ever larger superyachts followed such as the 37M Yacht, inspiring a new generation of yacht building. In 2015, Sunseeker celebrated the delivery of its 100th superyacht, marking several decades of Sunseeker innovation and craftsmanship.

THE SILVER SCREEN [2008]

Sunseeker appears in the fourth James Bond film, ‘Quantum of Solace’, with the 37 Metre Yacht, Superhawk 43, Sovereign 17 and a cameo appearance from Robert Braithwaite.

50 YEARS OF SUNSEEKER [2010]

Sunseeker celebrates its 50th anniversary. Sunseeker Predator 130 wins Showboats Design award for best Naval Architecture and becomes a finalist in the World Superyacht Awards. Combining raw power with sophisticated style, this two and a half deck Sport Yacht was designed for those who take pleasure from good taste.

SUNSEEKER FAMOUS FIVE [2021]

Sunseeker launch five new models together at the same time, the largest launch in company history. Friend of the brand Hugh Bonneville visits Poole shipyards to celebrate the arrival of the Manhattan 55, Predator 55 EVO, 65 Sport Yacht, 88 Yacht and 90 Ocean.

GLOBAL PARTNERSHIPS

Sunseeker support the Aston Martin Red Bull Racing Formula One Team for the 2018 Monaco Grand Prix, and enter into an official FIFA partnership for World Cup. In 2020, Sunseeker signs frame agreement with Rolls Royce for MTU engines.

THE FUTURE IS NOW [TODAY]

Sunseeker have continued to develop and perfect their yachts. Technical and design excellence has always been fundamental to the very fabric of  being a leading yacht manufacturer. Extensive new product development plan will double the Sunseeker range to 22 boats by 2023. Most recently, Sunseeker launched not one but five new models at the same time, reflecting the extraordinary pace of product development and a feat never before seen in the company’s history.

PRIMED FOR FUTURE GROWTH [TODAY]

Sunseeker continue to expand our first-class dealer network around the world. In addition to Sunseeker London Group who represent the brand in the UK and across the Mediterranean, Sunseeker appointed OneWater Yacht Group in 2019 as the principal US distributor and Sunseeker Gulf manages the region across the Middle East. These regional specialists provide the ultimate sales and service support for clients globally.

TRIBUTE TO ROBERT BRAITHWAITE CBE, DL (1943 - 2019)

Founder. Pioneer. Visionary.

Robert Braithwaite Obituary

SUNSEEKER INNOVATION

Expert hands and extraordinary attention to detail. Passed from generation to generation, these are the most valuable skills required to make a Sunseeker. In an era of digital production and automated assembly, we stay committed to creating hand-built, hand-finished boats.

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Sunseeker Yachts Appear in James Bond Films Almost as often as Aston Martin Cars

Four james bond films that feature sunseeker yachts…, michael verdon, michael verdon's most recent stories.

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Sunseeker is becoming the Aston Martin of yacht builders: Its British-made speedboats and superyachts appeared in each of the four James Bond films that were released from 1999 through 2008. That isn’t a Sunseeker in which Bond pursues a helicopter down the Thames in the franchise’s latest installment, Spectre , but one is featured in an equally thrilling chase through London from an earlier film.

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Sunseeker Yachts for Sale – James Bond’s Top Picks

If it’s good enough for James Bond, then it must be top notch! It’s no wonder that Sunseeker ’s luxury motoryachts featured in four consecutive James Bond films . Sunseeker International is Britain’s biggest luxury yachtmaker, located in the English seaside town of Poole, on Britain’s South Coast. They have come a long way since their famous open sporty high-performance yachts, now building yachts that range from 51’7″ / 15.74m to 155′ / 47.24m. Sunseeker’s acclaimed design and production professionals have earned two International Superyacht Design awards, the Queen’s Award for Export Achievement and the latest, in 2016, the Champion of British Luxury Manufacturing award.

In 1969, at a time where there were no significant builders of boats for sports and leisure in the United Kingdom, Robert Braithwaite (later to be named Ernst & Young’s UK Entrepreneur of the Year in 2002) grabbed the opportunity to acquire Owens Cruisers’ boat molds and thus, began his journey as a boat builder. The first craft to launch was the Sovereign 17 followed by the Sovereign 20 in 1971.

A major turn-point came about when the Formula One driver, Henry Taylor,required a full-width sunbed accommodated to his boat; hence, the design and launching of the sports cruiser Sports 23 and Daycab23. Sunseeker’s first true performance model was the Offshore 28, gaining sales in the Mediterranean market. By the mid-eighties, their focus shifted from overnight accommodation boats to larger cockpits, two cabin high-performance boats: the Portofino31 and the Tomahawk 37.

In the early 90’s, Sunseeker’s first production boat with twin jet drives was launched, the Renegade 60, followed by the Predator 80. The millennium saw the launch of the 105 yacht, made with advanced composite materials and winning two of the world’s most prestigious accolades in the International Superyacht Design awards. In 2015, the delivery of Sunseeker’s 100th luxury performance motoryacht in the 100ft+ category was accomplished with Sunseeker’s flagship 155Yacht.

See our current Sunseeker Yachts listed for Sale:

MOLIVER 121′ 0″ (36.98m) 2009 Sunseeker

Motor yacht MOLIVER has been maintained at the highest level by her owner and experienced crew. Not only is her interior impeccable, but this spacious 37m Sunseeker Yacht boasts very large volume for a boat of her size. Her hull was recently repainted and top deck teak upgraded in Spring 2018. MOLIVER has always been an extremely successful tri-deck yacht for private and commercial use.

FRIVOLOUS 111′ 0″ (33.90m) 2011 Sunseeker

Motor yacht FRIVOLOUS is one of the most well known Sunseeker 34m Yachts. A hugely successful model both for private use and charter. Her ample accommodation sleeps 10 people in 5 staterooms allowing the owner and guests to enjoy the well designed main salon and dining area. The master suite is located in the bow with views looking forward offering a sizeable master bathroom with shower, separate bathtub and WC. The aft cockpit offers an al fresco dining area with easy access to the flybridge and foredecks. The flybridge itself is spacious with a raised jacuzzi and sun pad. Going forward there is another dining table able to accommodate10 guests which is adjacent to the cocktail bar. FRIVOLOUS is an impressive vessel and beautifully maintained by her Captain and fastidious owner.

ANNABEL 88′ 0″(26.82m) 2009/10 Sunseeker

ANNABEL is a stunning 2010 Sunseeker 88 Yacht, offered seriously for sale. Used only for private use since new, this 88 Yacht is in pristine condition. Fitted with twin 1947HP MTU 12V 2000 M94 engines, ‘Annabel’ reaches a top speed of 27 knots. This striking Sunseeker 88 Yacht has a Bourneville brown hull and RAL white superstructure, both of which have been recently fully repainted by the manufacturers, Sunseeker International Limited. The interior of ANNABEL has been completed using black American walnut in a satin finish, which is complemented by the cream and oyster leather soft furnishings. The luxurious accommodation on ANNABEL consists of four en-suite staterooms with berths for eight guests. The extensive exterior areas of the flybridge, aft deck and foredeck provide guests onboard with al fresco entertaining and dining spaces.

For more information on any of the vessels or shipyard highlighted here, please contact our professional and knowledgable sales team.  Palm Beach contact information ,  Fort Lauderdale contact information  or our recently expanded European division with offices out of  Monaco here .

CASINO ROYALE | Yacht for charter

WEEKLY CHARTER RATE

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The 32.90 mt Predator CASINO ROYALE was built by Sunseeker in 2004 and featured in the James Bond movie by the same name. Renowned for style, craftsmanship and attention to detail, each room on board CASINO ROYALE is as impressive as the last.

Thanks to iconic styling and unmistakable design, it is possible to recognize a Sunseeker at a glance. Step on board CASINO ROYALE and you are greeted by sleek teak decks that flow into the large salon, where it is used decoratively. The spacious salon features roof windows with an impressive nine feet of head room, which creates an airy feel. This feature allows guests to enjoy formal dining underneath the stars due to the retractable roof. CASINO ROYALE boasts plush accommodation and colossal entertainment spaces, all complemented above deck by a huge range of integral leisure options.

Motor yacht CASINO ROYALE can accommodate eight guests in four staterooms; all are located on the lower deck. The lower deck can be accessed by heading down the stairs, which lead you straight into a study/lounge area — part of the master suite. The master has a double bed, as does the VIP, which is located in the bow. The master stateroom embodies timeless elegance; it is outfitted with the finest leather, marble and fabrics combined with perfect lightning creating comfortable and refined space. The bathroom aft features a full-size tub and shower; on the opposite side is a walk-in closet. Forward are the two twin staterooms. All guest staterooms are equipped with en-suite marble bathrooms and Hypnos Mattresses.

Opulence, performance and stunning beauty place the Sunseeker Predator 108 CASINO ROYALE in a class of her own. The raking bow, adorned by the stainless-steel anchors, speaks of performance. She also has a huge swim platform to provide a cover for the Arneson drives underneath. There is a garage in the stern large enough to hold watertoys and space for a Jet Ski.

YACHT‘S SPECIFICATIONS

• TECHNICAL DETAILS

• 21’ (6.4m) Novurania RIB
• 15’ (4.5m) Nautica RIB
• 3 x waverunners (2018)
• 3 x seabobs (2018)
• Snorkeling equipment
• Basic fishing equipment for trolling
• 2 x Inflatable paddle boards
• 2 x Rigid hard bottom kayaks
• Rendezvous diving only
• Underwater lights under swim platform
• Beach setup

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Sunseeker Tomahawk 41 yacht tour: Inside Sir Roger Moore’s boat

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Sunseeker and James Bond films go hand-in-hand, but this one was actually owned by 007 himself – Sir Roger Moore

The venerable actor kept his Sunseeker Tomahawk 41 in Monaco and cruised the South of France aboard it, enjoying a lifestyle befitting his on-screen persona.

In this video, Nick Burnham takes us aboard and reveals some of the modifications and personalisations that Sir Roger carried out.

These include a pair of Cummins Mercruiser 250hp turbo diesel engines, which he had fitted to give her a top speed of 31 knots.

As Nick explains, the name K is a tribute to the Swedish-born Danish socialite Kristina Tholstrup, who married Moore in 2002.

The layout and styling are classic Sunseeker, with a winged radar arch and two aft-facing sunloungers in the cockpit – perfect for watching your wake ripple out behind you with a drink in hand.

Enjoy the tour…

Specification

LOA: 43ft (13.11m) Beam: 10ft (3.05m) Draft: 3ft 6in (1.07m) Displacement: 7 tonnes (15,432 lbs) Engine: Twin 250hp Cummins 6BTAs Top speed: 31 knots Fuel capacity: 780 litres (172 gal) Water capacity: 135 litres (30 gal) Built: 1995 Location: Torquay Price: £89,950 (inc. VAT)

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James Bond 007 Superyacht ZULU by SUNSEEKER available to view during Monaco Yacht Show

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Written by Zuzana Bednarova

Currently for sale, the Sunseeker 108 Predator superyacht ZULU is available to view during the currently running Monaco Yacht Show at anchor, close to shore between the Monte Carlo Bay Hotel & Resort and the Monte Carlo Beach Club at the Eastern end of the Monaco shoreline. Luxury motor yacht ZULU was the star of the famous James Bond 007 film ‘Casino Royale’.

Sunseeker 108 Predator Yacht ZULU in Monaco

The Sunseeker 108 Predator yachts are undoubtedly one of the best looking Sunseeker models ever produced, well known for their volume, generous master suite, as well as aft and fore deck socialising areas hosting exterior jacuzzi and stabilisers. Moreover, there is a top class galley equipped for cooking a large number of guests, while on board.

The iconic super yacht ZULU has recently undergone an interior refit, designed by UK designer Baldwin Harris , including Armani Casa interior finishes, Summit exterior deck furniture, Dominique Keiser sofa upholstery, carbon fibre wrap dining table with Cassini dining chairs, as well as embossed leather panels in the saloon.

Furthermore, the Sunseeker 108 Predator luxury yacht ZULU also features a Williams 445 jet rib purchased new in 2014, together with a carbon fibre black hull band wrap.

Note: Original article appeared on the official Sunseeker Blog Book.

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Please contact CharterWorld - the luxury yacht charter specialist - for more on superyacht news item "James Bond 007 Superyacht ZULU by SUNSEEKER available to view during Monaco Yacht Show".

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