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Lil Yachty On His Big Rock Pivot: ‘F-ck Any of the Albums I Dropped Before This One’

With his adventurous, psychedelic new album, 'Let's Start Here,' he's left mumble rap behind — and finally created a project he's proud of.

By Lyndsey Havens

Lyndsey Havens

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Lil Yachty, presented by Doritos, will perform at Billboard Presents The Stage at SXSW on March 16 .

Lil Yachty: Photos From the Billboard Cover Shoot

Someone has sparked a blunt in the planetarium.

It may be a school night, but no one has come to the Liberty Science Center in Jersey City, N.J., to learn. Instead, the hundreds of fans packed into the domed theater on Jan. 26 have come to hear Lil Yachty’s latest album as he intended: straight through — and with an open mind. Or, as Yachty says with a mischievous smile: “I hope y’all took some sh-t.”

For the next 57 minutes and 16 seconds, graphics of exploding spaceships, green giraffes and a quiet road through Joshua Tree National Park accompany Yachty’s sonically divergent — and at this point, unreleased — fifth album, Let’s Start Here . For a psychedelic rock project that plays like one long song, the visual aids not only help attendees embrace the bizarre, but also function as a road map for Yachty’s far-out trip, signaling that there is, in fact, a tracklist.

It’s a night the artist has arguably been waiting for his whole career — to finally release an album he feels proud of. An album that was, he says, made “from scratch” with all live instrumentation. An album that opens with a nearly seven-minute opus, “the BLACK seminole.,” that he claims he had to fight most of his collaborative team to keep as one, not two songs. An album that, unlike his others, has few features and is instead rich with co-writers like Mac DeMarco, Nick Hakim, Alex G and members of MGMT, Unknown Mortal Orchestra and Chairlift. An album he believes will finally earn him the respect and recognition he has always sought.

Sitting in a Brooklyn studio in East Williamsburg not far from where he made most of Let’s Start Here in neighboring Greenpoint, it’s clear he has been waiting to talk about this project in depth for some time. Yachty is an open book, willing to answer anything — and share any opinion. (Especially on the slice of pizza he has been brought, which he declares “tastes like ass.”) Perhaps his most controversial take at the moment? “F-ck any of the albums I dropped before this one.”

His desire to move on from his past is understandable. When Yachty entered the industry in his mid-teens with his 2016 major-label debut, the Lil Boat mixtape, featuring the breakout hit “One Night,” he found that along with fame came sailing the internet’s choppy waters. Skeptics often took him to task for not knowing — or caring, maybe — about rap’s roots, and he never shied away from sharing hot takes on Twitter. With his willingness and ability to straddle pop and hip-hop, Yachty produced music he once called “bubble-gum trap” (he has since denounced that phrase) that polarized audiences and critics. Meanwhile, his nonchalant delivery got him labeled as a mumble rapper — another identifier he was never fond of because it felt dismissive of his talent.

“There’s a lot of kids who haven’t heard any of my references,” he continues. “They don’t know anything about Bon Iver or Pink Floyd or Black Sabbath or James Brown. I wanted to show people a different side of me — and that I can do anything, most importantly.”

Let’s Start Here is proof. Growing up in Atlanta, the artist born Miles McCollum was heavily influenced by his father, a photographer who introduced him to all kinds of sounds. Yachty, once easily identifiable by his bright red braids, found early success by posting songs like “One Night” to SoundCloud, catching the attention of Kevin “Coach K” Lee, co-founder/COO of Quality Control Music, now home to Migos, Lil Baby and City Girls. In 2015, Coach K began managing Yachty, who in summer 2016 signed a joint-venture deal with Motown, Capitol Records and Quality Control.

“Yachty was me when I was 18 years old, when I signed him. He was actually me,” says Coach K today. (In 2021, Adam Kluger, whose clients include Bhad Bhabie, began co-managing Yachty.) “All the eclectic, different things, we shared that with each other. He had been wanting to make this album from the first day we signed him. But you know — coming as a hip-hop artist, you have to play the game.”

Yachty played it well. To date, he has charted 17 songs on the Billboard Hot 100 , including two top 10 hits for his features on DRAM’s melodic 2016 smash “Broccoli” and Kyle’s 2017 pop-rap track “iSpy.” His third-highest-charting entry arrived unexpectedly last year: the 93-second “Poland,” a track Yachty recorded in about 10 minutes where his warbly vocals more closely resemble singing than rapping. ( Let’s Start Here collaborator SADPONY saw “Poland” as a temperature check that proved “people are going to like this Yachty.”)

Beginning with 2016’s Lil Boat mixtape, all eight of Yachty’s major-label-released albums and mixtapes have charted on the Billboard 200 . Three have entered the top 10, including Let’s Start Here , which debuted and peaked at No. 9. And while Yachty has only scored one No. 1 album before ( Teenage Emotions topped Rap Album Sales), Let’s Start Here debuted atop three genre charts: Top Rock & Alternative Albums , Top Rock Albums and Top Alternative Albums .

“It feels good to know that people in that world received this so well,” says Motown Records vp of A&R Gelareh Rouzbehani. “I think it’s a testament to Yachty going in and saying, ‘F-ck what everyone thinks. I’m going to create something that I’ve always wanted to make — and let us hope the world f-cking loves it.’ ”

Yet despite Let’s Start Here ’s many high-profile supporters, some longtime detractors and fans alike were quick to criticize certain aspects of it, from its art — Yachty quote-tweeted one remark , succinctly replying, “shut up” — to the music itself. Once again, he found himself facing another tidal wave of discourse. But this time, he was ready to ride it. “This release,” Kluger says, “gave him a lot of confidence.”

“I was always kind of nervous to put out music, but now I’m on some other sh-t,” Yachty says. “It was a lot of self-assessing and being very real about not being happy with where I was musically, knowing I’m better than where I am. Because the sh-t I was making did not add up to the sh-t I listened to.

“I just wanted more,” he continues. “I want to be remembered. I want to be respected.”

Last spring, Lil Yachty gathered his family, collaborators and team at famed Texas studio complex Sonic Ranch.

“I remember I got there at night and drove down because this place is like 30 miles outside El Paso,” Coach K says. “I walked in the room and just saw all these instruments and sh-t, and the vibe was just so ill. And I just started smiling. All the producers were in the room, his assistant, his dad. Yachty comes in, puts the album on. We got to the second song, and I told everybody, ‘Stop the music.’ I walked over to him and just said, ‘Man, give me a hug.’ I was like, ‘Yachty, I am so proud of you.’ He came into the game bold, but [to make] this album, you have to be very bold. And to know that he finally did it, it was overwhelming.”

SADPONY (aka Jeremiah Raisen) — who executive-produced Let’s Start Here and, in doing so, spent nearly eight straight months with Yachty — says the time at Sonic Ranch was the perfect way to cap off the months of tunnel vision required while making the album in Brooklyn. “That was new alone,” says Yachty. “I’ve recorded every album in Atlanta at [Quality Control]. That was the first time I recorded away from home. First time I recorded with a new engineer,” Miles B.A. Robinson, a Saddle Creek artist.

Yachty couldn’t wait to put it out, and says he turned it in “a long time ago. I think it was just label sh-t and trying to figure out the right time to release it.” For Coach K, it was imperative to have the physical product ready on release date, given that Yachty had made “an experience” of an album. And lately, most pressing plants have an average turnaround time of six to eight months.

Fans, however, were impatient. On Christmas, one month before Let’s Start Here would arrive, the album leaked online. It was dubbed Sonic Ranch . “Everyone was home with their families, so no one could pull it off the internet,” recalls Yachty. “That was really depressing and frustrating.”

Then, weeks later, the album art, tracklist and release date also leaked. “My label made a mistake and sent preorders to Amazon too early, and [the site] posted it,” Yachty says. “So I wasn’t able to do the actual rollout for my album that I wanted to. Nothing was a secret anymore. It was all out. I had a whole plan that I had to cancel.” He says the biggest loss was various videos he made to introduce and contextualize the project, all of which “were really weird … [But] I wasn’t introducing it anymore. People already knew.” Only one, called “Department of Mental Tranquility,” made it out, just days before the album.

Yachty says he wasn’t necessarily seeking a mental escape before making Let’s Start Here , but confesses that acid gave him one anyway. “I guess maybe the music went along with it,” he says. The album title changed four or five times, he says, from Momentary Bliss (“It was meant to take you away from reality … where you’re truly listening”) to 180 Degrees (“Because it’s the complete opposite of anything I’ve ever done, but people were like, ‘It’s too on the nose’ ”) to, ultimately, Let’s Start Here — the best way, he decided, to succinctly summarize where he was as an artist: a seven-year veteran, but at 25 years old, still eager to begin a new chapter.

Taking inspiration from Dark Side , Yachty relied on three women’s voices throughout the album, enlisting Fousheé, Justine Skye and Diana Gordon. Otherwise, guest vocals are spare. Daniel Caesar features on album closer “Reach the Sunshine.,” while the late Bob Ross (of The Joy of Painting fame) has a historic posthumous feature on “We Saw the Sun!”

Rouzbehani tells Billboard that Ross’ estate declined Yachty’s request at first: “I think a big concern of theirs was that Yachty is known as a rapper, and Bob Ross and his brand are very clean. They didn’t want to associate with anything explicit.” But Yachty was adamant, and Rouzbehani played the track for Ross’ team and also sent the entire album’s lyrics to set the group at ease. “With a lot of back-and-forth, we got the call,” she says. “Yachty is the first artist that has gotten a Bob Ross clearance in history.”

From the start, Coach K believed Let’s Start Here would open lots of doors for Yachty — and ultimately, other artists, too. Questlove may have said it best, posting the album art on Instagram with a lengthy caption that read in part: “this lp might be the most surprising transition of any music career I’ve witnessed in a min, especially under the umbrella of hip hop … Sh-t like this (envelope pushing) got me hyped about music’s future.”

Recently, Lil Yachty held auditions for an all-women touring band. “It was an experience for like Simon Cowell or Randy [Jackson],” he says, offering a simple explanation for the choice: “In my life, women are superheroes.”

And according to Yachty, pulling off his show will take superhuman strength: “Because the show has to match the album. It has to be big.” As eager as he was to release Let’s Start Here , he’s even more antsy to perform it live — but planning a tour, he says, required gauging the reaction to it. “This is so new for me, and to be quite honest with you, the label [didn’t] know how [the album] would do,” he says. “Also, I haven’t dropped an album in like three years. So we don’t even know how to plan a tour right now because it has been so long and my music is so different.”

While Yachty’s last full-length studio album, Lil Boat 3 , arrived in 2020, he released the Michigan Boy Boat mixtape in 2021, a project as reverential of the state’s flourishing hip-hop scenes in Detroit and Flint as Let’s Start Here is of its psych-rock touchstones. And though he claims he doesn’t do much with his days, his recent accomplishments, both musical and beyond, suggest otherwise. He launched his own cryptocurrency, YachtyCoin, at the end of 2020; signed his first artist, Draft Day, to his Concrete Boyz label at the start of 2021; invested in the Jewish dating app Lox Club; and launched his own line of frozen pizza, Yachty’s Pizzeria, last September. (He has famously declared he has never eaten a vegetable; at his Jersey City listening event, there was an abundance of candy, doughnut holes and Frosted Brown Sugar Cinnamon Pop-Tarts.)

But there are only two things that seem to remotely excite him, first and foremost of which is being a father. As proud as he is of Let’s Start Here , he says it comes in second to having his now 1-year-old daughter — though he says with a laugh that she “doesn’t really give a f-ck” about his music yet. “I haven’t played [this album] for her, but her mom plays her my old stuff,” he continues. “The mother of my child is Dominican and Puerto Rican, so she loves Selena — she plays her a lot . [We watch] the Selena movie with Jennifer Lopez a sh-t ton and a lot of Disney movie sh-t, like Frozen , Lion King and that type of vibe.”

Aside from being a dad, he most cares about working with other artists. Recently, he flew eight of his biggest fans — most of whom he has kept in touch with for years — to Atlanta. He had them over, played Let’s Start Here , took them to dinner and bowling, introduced them to his mom and dad, and then showed them a documentary he made for the album. (He’s not sure if he’ll release it.) One of the fans is an aspiring rapper; naturally, the two made a song together.

Yachty wants to keep working with artists and producers outside of hip-hop, mentioning the Yeah Yeah Yeahs and even sharing his dream of writing a ballad for Elton John. (“I know I could write him a beautiful song.”) With South Korean music company HYBE’s recent purchase of Quality Control — a $300 million deal — Yachty’s realm of possibility is bigger than ever.

But he’s not ruling out his genre roots. Arguably, Let’s Start Here was made for the peers and heroes he played it for first — and was inspired by hip-hop’s chameleons. “I would love to do a project with Tyler [The Creator],” says Yachty. “He’s the reason I made this album. He’s the one who told me to do it, just go for it. He’s so confident and I have so much respect for him because he takes me seriously, and he always has.”

Penske Media Corp. is the largest shareholder of SXSW ; its brands are official media partners of SXSW.

This story originally appeared in the March 11, 2023, issue of Billboard.

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Music Features

Lil yachty's delightfully absurd path to 'let's start here'.

Matthew Ramirez

LOS ANGELES, CA - OCTOBER 29: Lil Yachty performs on the Stage during day 2 of Camp Flog Gnaw Carnival 2017 at Exposition Park on October 29, 2017 in Los Angeles, California. Rich Fury/Getty Images hide caption

LOS ANGELES, CA - OCTOBER 29: Lil Yachty performs on the Stage during day 2 of Camp Flog Gnaw Carnival 2017 at Exposition Park on October 29, 2017 in Los Angeles, California.

Lil Yachty often worked better as an idea than a rapper. The late-decade morass of grifters like Lil Pump, amidst the self-serious reign of Future and Drake (eventual Yachty collaborators, for what it's worth), created a demand for something lighter, someone charismatic, a throwback to a time in the culture when characters like Biz Markie could score a hit or Kool Keith could sustain a career in one hyper-specific lane of rap fandom. Yachty fulfilled the role: His introduction to many was through a comedy skit soundtracked by his viral breakout "1 Night," which tapped into the song's deadpan delivery and was the perfect complement for its sleepy charm. The casual fan knows him best for a pair of collaborations in 2016: as one-half of the zeitgeist-defining single "Broccoli" with oddity D.R.A.M., or "iSpy," a top-five pop hit with backpack rapper Kyle. Yachty embodied the rapper as larger-than-life character — from his candy-colored braids to his winning smile — and while the songs themselves were interesting, you could be forgiven for wondering if there was anything substantial behind the fun, the grounds for the start of a long career.

As if to supplement his résumé, Yachty seemed to emerge as a multimedia star. Perhaps you remember him in a Target commercial; heard him during the credits for the Saved by the Bell reboot; spotted him on a cereal box; saw him co-starring in the ill-fated 2019 sequel to How High . TikTok microcelebrity followed. Then the sentences got more and more absurd: Chef Boyardee jingle with Donny Osmond; nine-minute video cosplaying as Oprah; lead actor in an UNO card game movie. Somewhere in a cross-section of pop-culture detritus and genuine hit-making talent is where Yachty resides. That he didn't fade away immediately is a testament to his charm as a cultural figure; Yachty satisfied a need, and in his refreshingly low-stakes appeal, you could imagine him as an MTV star in an alternate universe. Move the yardstick of cultural cachet from album sales to likes and he emerges as a generation-defining persona, if not musician.

Early success and exposure can threaten anyone's career, none so much as those connected to the precarious phenomenon of SoundCloud rap. Yachty's initial peak perhaps seeded his desire years later to sincerely pursue artistry with Let's Start Here , an album fit for his peculiar trajectory, because throughout the checks from Sprite and scolding Ebro interviews he never stopped releasing music, seemingly to satisfy no one other than himself and the generation of misfits that he seemed to be speaking for.

But to oversell him as a personality belittles his substantial catalog. Early mixtapes like Lil Boat and Summer Songs 2 , which prophetically brought rap tropes and pop sounds into harmony, were sustained by the teenage artist's commitment to selling the vibe of a track as he warbled its memorable hook. It was perhaps his insistence to demonstrate that he could rap, too, that most consistently pockmarked his output during this period. These misses were the necessary growing pains of a kid still finding his footing, and through time and persistence, a perceived weakness became a strength. Where his peers Lil Uzi Vert and Playboi Carti found new ways to express themselves in music, Yachty dug in his heels and became Quality Control's oddball representative, acquitting himself on guest appearances and graduating from punchline rapper to respectable vet culminating in the dense and rewarding Lil Boat 3 from 2020, Yachty's last official album.

Which is why the buzzy, viral "Poland" from the end of 2022 hit different — Yachty tapped back into the same lively tenor of his early breakthroughs. The vibrato was on ten, the beat menaced and hummed like a broken heater, he rapped about taking cough syrup in Poland, it was over in under two minutes and endlessly replayable. Yachty has already lived a full career arc in seven years — from the 2016 king of the teens, to budding superstar, to pitchman, to regional ambassador. But following "Poland" with self-aware attempts at similar virality would be a mistake, and you can't pivot your way to radio stardom after a hit like that, unless you're a marketing genius like Lil Nas X. How does he follow up his improbable second chance to grab the zeitgeist?

#NowPlaying

Lil yachty, 'poland'.

Let's Start Here is Lil Yachty's reinvention, a born-again Artist's Statement with no rapping. It's billed as psychedelic rock but has a decidedly accessible sound — the sun-kissed warmth of an agreeable Tame Impala song, with bounce-house rhythms and woozy guitars in the mode of Magdalena Bay and Mac DeMarco (both of whom guest on the album) — something that's not quite challenging but satisfying nonetheless. Contrast with 2021's Michigan Boy Boat , where Yachty performed as tour guide through Michigan rap: His presence was auxiliary by function on that tape, as he ceded the floor to Babyface Ray, Sada Baby and Rio Da Yung OG; it was tantalizing curation, if not a work of his own personal artistry. It's tempting to cast Let's Start Here as another act of roleplay, but what holds this album together is Yachty's magnetic pull. Whether or not you're someone who voluntarily listens to the Urban Outfitters-approved slate of artists he's drawing upon, his star presence is what keeps you engaged here.

Yachty has been in the studio recording this album since 2021, and the effort is tangible. He didn't chase "Poland" with more goofy novelties, but he also didn't spit this record out in a month. Opener (and highlight) "The Black Seminole" alternates between Pink Floyd and Jimi Hendrix-lite references. It's definitely a gauntlet thrown even if halfway through you start to wonder where Yachty is. The album's production team mostly consists of Patrick Wemberly (formerly of Chairlift), Jacob Portrait (of Unknown Mortal Orchestra), Jeremiah Raisen (who's produced for Charli XCX, Sky Ferreira and Drake) and Yachty himself, who's established himself as a talented producer since his early days. (MGMT's Ben Goldwasser also contributed.) The group does a formidable job composing music that is dense and layered enough to register as formally unconventional, if not exactly boundary-pushing. Yachty frequently reaches for his "Poland"-inspired uber-vibrato, which adds a bewitching texture to the songs, placing him in the center of the track. Other moments that work: the spoken-word interlude "Failure," thanks to contemplative strumming from Alex G, and "The Ride," a warm slow-burn that coasts on a Jam City beat, giving the album a lustrous Night Slugs moment. "I've Officially Lost Vision" thrashes like Yves Tumor.

Yet the best songs on Let's Start Here push Yachty's knack for hooks and snaking melodies to the fore and rely less on studio fireworks — the laid-back groove of "Running Out of Time," the mournful post-punk of "Should I B?" and the slow burn of "Pretty," which features a bombastic turn from vocalist Foushee. That Yachty's vaunted indie collaborators were able to work in simpatico with him proves his left-of-center bonafides. It's a reminder that he's often lined his projects with successful non-rap songs, curios like "Love Me Forever" from Lil Boat 2 and "Worth It" from Nuthin' 2 Prove . That renders Let's Start Here a less startling turn than it may appear at first glance, and also underlines his recurring talent for making off-kilter pop music, a gift no matter the perceived genre.

At a listening event for the record, Yachty stated: "I created [this] because I really wanted to be taken seriously as an artist. Not just some SoundCloud rapper, not some mumble rapper. Not some guy that just made one hit," seemingly aware of the culture war within his own genre and his place along the spectrum of low- to highbrow. To be sure, whether conscious of it or not, this kind of mentality is dismissive of rap music as an artform, and also undermines the good music Yachty has made in the past. Holing up in the studio to make digestibly "weird" indie-rock with a cast of talented white people isn't intrinsically more artistic or valid than viral hits or a one-off like "Poland." But this statement scans less as self-loathing and more as a renewed confidence, a tribute to the album's collective vision. And people like Joe Budden have been saying "I don't think Yachty is hip-hop " since he started. So what if he wants to break rank now?

Lil Yachty entered the cultural stage at 18, and has grown up in public. It adds up that, now 25, he would internalize all the scrutiny he's received and wish to cement his artistry after a few thankless years rewriting the rules for young, emerging rappers. Let's Start Here may not be the transcendent psychedelic rock album that he seeks, but it is reflective of an era of genreless "vibes" music. Many young listeners likely embraced Yachty and Tame Impala simultaneously; it tracks he would want to bring these sounds together in a genuine attempt to reach a wider audience. Nothing about this album is cynical, but it is opportunistic, a creation in line with both a shameless mixed-media existence and his everchanging pop alchemy. The "genre" tag in streaming metadata means less than it ever has. Credit to Yachty for putting that knowledge to use.

How Lil Yachty Got His Second Act

By Jeff Ihaza

Until the pandemic, Lil Yachty never stopped to think about how quickly he became famous. “It was a full year from walking across the stage in high school to then I’m in this penthouse in midtown Atlanta , I got this G-wagon, put my mother in a house,” Yachty explains. “It’s a fast life. You not ever getting the chance to think about a lot of shit.”

Yachty’s 2016 hit “Minnesota,” which had the treacly energy of a nursery rhyme, earned the then-17-year-old the title “King of the Teens.” But since then, he’s become an elder statesman of a certain brand of young superstar — and something like the Gen Z answer to Diddy. He collaborated with brands like Nautica and Target; he appeared in the movie How High 2 ; he signed an endorsement deal with Sprite. Signees to his new label imprint, Concrete Boys, even get an iced-out chain.

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Born Miles Parks McCollum, Yachty embodies many of the ways the music industry has changed in the past decade. He rose to fame on the internet and commands attention with or without new music. Over Zoom in March, he’s calm and reserved, pausing intently before he responds to questions. The youthful exuberance is still there, though. At one point, his mom, who lives nearby, calls to ask what he wants from the grocery store. “I need Pop-Tarts,” he says sweetly. “I really want them cinnamon-bun Pop-Tarts.”

He can afford lots of Pop-Tarts. Yachty reportedly made $13 million on endorsements in 2016 and 2017. (“Work hard, play hard,” he responds when asked about the number.) He spends more than $50,000 a month on various expenses, according to one recent headline. (“If anything I pay a little more. I have many assets and insurance, plus an elaborate payroll.”) He’s working on a Reese’s Puffs cereal collaboration, a film based on the card game Uno, and he was one of the first rappers to hop on the crypto craze, selling something called a “YachtyCoin” last December in an auction on the platform Nifty Gateway. According to a report from Coinbase, the token sold for $16,050. Yachty explains that when he was first discovered by Quality Control records founder Kevin “Coach K” Lee, “one of the biggest things he talked about was being a brand. Being bigger than just an artist — being a mogul.” 

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In fact, collaboration has come to be a useful tool for Yachty as he sheds the King of the Teens title for something more akin to a rap mogul. “I only work with people I have friendships with, who I really admire,” Yachty says. “And I love working with newer artists, up-and-coming artists.”  Within the world of hip-hop, Yachty has found for himself somewhere between a megastar and internet hero, and it would appear that he’s just settling in. “I just fuck with new talent. Not even like, ‘let me sign you, get under my wing,’ ” he explains. “Just ‘hey, I’ve been in this spot before. I know what that’s like, bada bing, bada boom.’ ”

Yachty started Concrete Boys last year. One of the first signees was his childhood friend Draft Day, who offers one of the more exciting features on Lil Boat 3, on the cut “Demon Time.” “I feel old sometimes,” Yachty admits. “I feel old as fuck when someone’s popping and I don’t know who they are. Which is rare, because I be on my shit.”

Yachty is also at the forefront of a new realm of social platforms, namely Twitch and Discord, that engender more direct communication within communities. Yachty frequently talks directly to fans on both platforms, and in April he collaborated with Discord on “sound packs,” which allowed users to replace the app’s normal notifications with sounds he created. 

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I ask Yachty where he sees himself in five years. “Hopefully, a really successful actor,” he responds. “And with a bangin’ eight pack. I’ll probably cut my hair up, maybe a little beard. Real sex-symbol shit, you know what I’m saying?” For Yachty, who opened the door to a new brand of celebrity rapper, it doesn’t register as wishful thinking. His enduring celebrity is proof of what’s possible with a solid flow and internet savvy. “I just want to do everything. Because I’ve realized I can,” Yachty explains. “I’ve learned the power I have. The only thing stopping me is me, for real.”

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Lil Yachty Is Out to Claim What He Rightfully Deserves Ahead of Lil Boat 3 Album

Respect My Conglomerate Four years in the school of hard knocks has taught Lil Yachty that credit isn’t always given where it’s due. Now the Atlanta rapper is out to claim what he rightfully deserves. Words: Georgette Cline Editor’s Note: This story originally appeared in the Spring 2020 issue of XXL Magazine, on stands now.

Based on the quarter-sized 10.5 carat diamond sailboat earrings dangling from Lil Yachty ’s ears on this February morning in New York City, diamonds aren’t just a girl’s best friend. The $98,000 jewelry the Atlanta rapper copped from jeweler Wafi is certainly on brand for Yachty, who is at a yoga studio around the corner from the Big Apple’s famed Diamond District. But today, instead of dropping racks on racks on racks on another iced-out chain or bracelet, Yachty is sweating his ass off down the street. He’s inside an 80-degree heated room at AtthenaYoga learning how to be a yogi.

“I feel like I’m begging for mercy,” the 22-year-old artist exclaims while he’s positioned on a red (his favorite color) mat with his arms out in front of him on the floor, head down and legs tucked under his body. Atthena Breitton, his instructor for the private class, informs Yachty, dressed in black Nike Pro workout gear, that she’ll be getting him into “a lot of fun shapes that are different.”

The “One Night” rhymer’s commentary as he goes from sinking his belly (“You giving me arch lessons right now”) to engaging his core while lifting his knees (“I’m shaking, what the fuck?”) to trying a plank pose (“This some punishment shit”) is comical, yet endearing. Don’t underestimate Lil Boat’s abilities. For a guy who eats pizza daily and never consumes fruits or vegetables, hot yoga is pushing himself to the limit, but he’s holding it down. “You’re pulling me apart like pizza dough,” says Yachty, a fitting response as he likens his favorite food to Breitton maneuvering his limbs into yoga poses.

Downward-Facing Dog is up next. “Think of a dog making a little mountain pose with its body,” instructs Breitton. “Why would a dog do that?” Yachty utters, seemingly irked at the thought. The groans grow louder, the poses get more technical and the heat is stifling. “Are you stressed about your upcoming album?” the instructor inquires, to which Yachty can’t even concentrate to give a valid response. “I don’t know right now,” he replies. “It’s a lot.”

Two hours later after picking up $12,000 worth of Jean Paul Gaultier, Yohji Yamamoto and Walter Van Beirendonck clothing at Middleman Instagram boutique, Yachty is seated inside the lounge area at Capital Records Midtown Manhattan offices. Domino’s pizza, assistant Maddy, videographer Ari and manager Kevin “Coach K” Lee, cofounder of Quality Control Music to which Yachty is signed, surround him. He’s no longer sweaty from his hot yoga adventure, and confesses it did nothing to relax him.

Yachty’s about to play “Oprah’s Bank Account” featuring Drake and DaBaby , the official first single from his upcoming fourth studio album, Lil Boat 3 , due this spring. The project’s cover will feature a black-and-white photo of a 2-year-old little Yachty that his father snapped. The album is scheduled to officially culminate the LB series.

Four years ago, Yachty, born Miles McCollum, was an 18-year-old neophyte just entering the rap game with his debut mixtape, Lil Boat . He crafted colorful, convivial bops like his platinum-selling “One Night” and gold-certified “Minnesota,” became a poster child for mumble rap—though he’ll argue against the designation when applied to him—introduced the masses to the motley crew known as the Sailing Team and reigned as the “King of Teens” with his succinct, monotonous delivery and straight-edge tendencies. Whether it was online, in a Sprite commercial or a Target ad on TV, his signature red hair and beaded braids were seemingly everywhere.

And the music kept flooding in, as constant as the crimson on his head. 2016 also welcomed Yachty’s Summer Songs 2 mixtape , plus projects Big Boat and The Lost Files with Digital Nas . The following year ushered in his debut album, Teenage Emotions , Yachty’s earnest attempt at a commercial project and highest-charting effort, coming in at No. 5 on the Billboard 200. In 2018, he was busy with his sophomore LP, Lil Boat 2 , the Birthday Mix 3.0 , his stellar writing credits on City Girls’ platinum-selling, Earl on the Beat-produced banger “Act Up” and his Nuthin’ 2 Prove opus, the latter of which kicked off with the minacious ode “Gimmie My Respect”: “Niggas gon’ keep forgetting about who goddamn started this muhfuckin’ new wave shit, bruh/Come on, man, gimme my respect, bitch.”

Despite the work put in and the accolades, there are still people that think Lil Yachty can’t rap. His personal statement for the last two years has been apparent across social media: he’s been vocal about his ability to out-rap 75 percent of the new generation, feels slept-on but has nothing to prove. For his own benefit, last year, he took a step back from the spotlight and releasing music except for the SoundCloud freestyle “Go Krazy, Go Stupid” and his collaborative work on the Quality Control: Control the Streets, Vol. 2 compilation. Caliginous Boat, as he describes himself, was in full effect. “I didn’t put any music out,” recalls Yachty, who cites Lil B, Kid Cudi, Soulja Boy and Kanye West as artists who made him want to rap on the come up while Coldplay is his favorite band. “I just was real low-key. So, it’s just like being real low-key, just under the radar, you know what I mean? That’s what I meant by that.” Like a senior in high school preparing to head into his first year of college, Yachty hunkered down.

The last year was the longest stretch of time he’s gone without dropping consistent music, an occurrence he promises won’t happen again. Relevancy is key. Though time spent out of the public eye didn’t mean he was sitting idle. For roughly two years, Yachty was perfecting Lil Boat 3 , an album he recorded four times over before submitting the final effort to the label in early 2020. “I kept going through so many different phases of creativity,” Yachty admits. Black Hair Boat being one of them. Gone is the bright-red head full of hair he was once synonymous with; now bloodshot tips are all that remain.

The new ’do is reflective of taking it back to the basics. No so-called gimmicks, so the focus is strictly on the bars. His recent feature run is indicative of this: Sada Baby’s 30 Roc-produced “SB5,” Duke Deuce’s “Crunk Ain’t Dead Mob” with Lil Thad, Tadoe’s “Get It Bussin” and “Speed Me Up” with Wiz Khalifa, Ty Dolla $ign and Sueco The Child, to name a few. Each track reflects Yachty’s punchy brand of lyrical wizardry, clever couplets included.

“Give me my credit,” demands Yachty, referring to both his rhymes and his ’fits. “I feel like I’m slept-on in general, just period. I’m not saying I’m the best, you know, I never can say I’m the best rapper, or even if I was best-dressed. But I do this shit. For real. It don’t break me. I’m still here… That’s ’cause I’m really a fly nigga. I don’t get enough credit for it. I feel like I’m one of the best-dressed rappers in the rap game. And no one gives me any credit. And it upsets me. Not even upsetting, but it upsets me. It’s like, yeah, y’all just playing with me right now. I don’t have no stylist for real.”

As he leans back on the couch in the Capitol Records lounge, (Capitol is QC’s parent company) dressed in a vintage hunter green and mustard Nike letterman jacket decorated with The Beverly Hillbillies logo, vintage Evisu denim jeans stitched with dice, chocolate brown Air Force 2s and a green-and-white trucker hat, it’s clear Yachty’s style is fresh, but his new music is what’s on the agenda right now. Yachty’s new single “Oprah’s Bank Account,” produced by his childhood friend Earl on the Beat, is bittersweet as it signals the beginning of the end of the Lil Boat series. Once Yachty presses play on the melodic, uptempo track, it’s apparent how the song got its title. “Diamond in the rough, you look as good as Oprah’s bank account,” he raps.

Drake hopped on the beat after Yachty previewed the song on his Finsta page (Boat's secondary private Instagram account) late last year. DaBaby linked with Lil Boat in an Atlanta studio last October to add his signature sound. “It was fire,” Earl on the Beat remembers of DaBaby’s studio session. “They got in. We were there, we was chillin’. DaBaby came in, he was cool. Had a blunt. The blunt started going, started recording.”

According to Earl, he has roughly nine songs he produced on Yachty’s new album, which will feature throwback 2016 melodies the rapper built his career on. Overall, Yachty describes Lil Boat 3 as an uptempo experience featuring further production from Pi’erre Bourne, 30 Roc and MitchGoneMad. “I just hope it provides good tunes for the youth,” Yachty says. After the album's spring release, Yachty already has another project lined up to release around his birthday, Aug. 23. “ End of the Summer ,” he reveals of the tentative title. “And just make it a summer feel.” And then there’s a string of collab projects he has hopes for with three producers he knows all too well: 30 Roc, Earl and Pi’erre, the latter of whom Yachty would like to join forces with as an artist, too. “I’m a big fan of his music,” Yachty affirms.

2020 isn’t just solely about witnessing Lil Yachty on the mic either. He’s got goals outside the booth. “I love acting,” he admits. “It’s really cool.” With six official projects ranging from mixtapes to albums currently under his belt, Yachty sees a future in which he graduates from hip-hop. “I don’t plan on being a rapper forever.” He’s already landed roles as the voice of Green Lantern in the 2018 animated film Teen Titans! Go to the Movies and the 2019 comedy How High 2 , in which he plays a teen stoner named Roger who discovers a secret strain of weed. Now he has two more movies and a spot in a television show on the way; one of the three is based on his life story. He’s hush on any further details. Yachty’s dream role? To play a killer similar to the character Rico in Paid in Full . Rappers-turned-actors like Will Smith also inspire him and prove making the jump to a successful acting career is possible.

Watching Yachty land TV and movie gigs in real time motivates Earl, who’s known the Grammy Award-nominated artist since they were 7 years old growing up in ATL. “This nigga’s a star,” Earl maintains. “When you see somebody that you actually grew up with, that you actually go to school with, that you actually be doing day to day shit with go and do this shit... you just be like, damn, that’s fire. And you get inspired. Man, my nigga is a businessman, bro. This nigga is a jack of all trades. This nigga really do this shit.”

Coach K has also seen Yachty’s progression firsthand, having signed the rapper at the age of 18, shortly after Yachty left Alabama State University, where he attended for two months. “It’s crazy, we signed Yachty in 2016,” Coach K reflects. “In school, it’s like four years of high school and then you graduate and go to college. This last year, he’s taking the time, it’s like his senior year in high school. And it’s like he’s been preparing himself to get ready for college, you know? When you get ready to go to college, it’s like you’re on your own, a lot of things start changing, you’re kinda in between from here to there. I think it’s when he took this year out, you know, in really just discovering [himself]. There’s a lot of things he did in the film industry and now I think that’s what brung everything back to completion. We worked this [ Lil Boat 3 ] album for the last year-and-a-half. I’ve seen him turn me in four albums… You never want to get in the way of the artist and their process… I think it’s in those four years, he’s had time to grow up and figure out who he is. He was the ‘King of the Teens’ when we first signed him, he’s still young as hell, you know? It’s that transition. He’s come into himself.”

And moved up in tax brackets, too. Just three years shy of hitting 25, Lil Yachty is a self-proclaimed millionaire. Buying a $400 Denim Tears Black Jesus blanket as he randomly scrolls through Instagram is as standard as eating pizza every day. In Yachty’s world, both are the norm. More money may bring more problems depending on who you ask, but when you’ve been able to keep the same circle of friends since kindergarten like Yachty has, life is good. His reality will be even better once Lil Boat 3 arrives. “It’s a heavy-hitting album,” he promises. “I’m ready to drop. My god. I want to put it out so bad.” Coach K believes this project will further solidify Lil Yachty as not only a trendsetter who breaks barriers, but an artist deserving of his credit. “I’ma get my respect before I’m done,” Yachty adds. “I’ma get it.”

See Exclusive Photos From Lil Yachty's XXL Magazine Spring Issue 

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Drake Talks Plans for a "Graceful Exit" From the Music Industry

“i’m not going to force myself to compete.”.

After releasing his critically acclaimed Let’s Start Here album , Lil Yachty has now turned his attention to his sunglasses brand, FUTUREMOOD . Promoting his emerging imprint, Lil Yachty launched FUTUREMOOD ‘s “A Moody Conversation” by tapping Drake for a candid interview.

During the chat, the two artists went back and forth in the engaging conversation but an interesting moment came when Drake shared that he’s been mulling “a graceful exit.” At the 5:50 mark, the Canadian artist begins to discuss the idea after being asked about what there is “to even search for or want” anymore. “Well, I think like on a broader scale, I think I’m at the point now where I just wanna, like—I feel like maybe we talked about this the other day—but I feel like I’m kind of introducing the concept in my mind of a graceful exit, said Drake.”

  View this post on Instagram   A post shared by C.V T (@lilyachty)

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Drake Hints At ‘Graceful’ Retirement In Lil Yachty Interview

Drake has opened up about planning his first steps toward hanging up his mic and making a “graceful” exit from the music industry.

The 6 God recently sat down for a picturesque interview with Lil Yachty on the beach where he teased having retirement on his mind.

“I think I’m at the point now where I just wanna like — I feel like maybe we talked about this the other day. I feel like I’m kinda introducing the concept in my mind of a graceful exit,” he said in the first clip from their chat shared on Thursday (February 23).

Once upon a time, Drake said he wanted to retire by 35 in the early stages of his career. However, that age came and went with the 6 God turning 37 later this year.

The OVO boss has been reluctant in recent years to embrace the idea of ever walking away from music and retirement talk.

Drake joined an episode of Nicki Minaj’s Queen Radio in August 2022 where he said he wasn’t ready to hang it up just yet.

“I’m not at that point where I even consider that being an option,” Drake explained to Nicki. “One of the best feelings I have in my life is completing a song or project. And by the way, those things are painful as well. A lot of nerves, a lot of confidence wavering.

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February 22, 2023

“But I feel like I’m reaching a new level of fun. I’ve reached a new level of comfortability where I want to try things. Like this last album, I put out something I wanted to do to challenge myself.”

The rest of the interview with Lil Yachty arrives on Friday (February 24) in support of Lil Boat’s new sunglasses company, Future Mood.

Based on his recent output, it doesn’t appear as if Drake’s slowing down any time soon.

He unleashed a pair of projects in 2022 with the house-leaning Honestly, Nevermind and he joined forces with 21 Savage for Her Loss later into the year, both of which debuted atop the Billboard 200.

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Bobbi Althoff Talks Feeling “Uncomfortable” During “Awkward” Meet-Up With Lil Yachty

The rising interviewer chats about Lil Boat.

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In a very short amount of time, Bobbi Althoff has become one of the most talked about content creators on the internet. Her interviews with Hip Hop stars Drake and Lil Yachty generated headlines.

In particular, Bobbi Althoff’s recent sitdown with Lil Yachty is making the rounds online again. That episode of The Really Good Podcast amassed more than 5.3 million YouTube views since premiering on July 23.

Althoff spoke to the BFFs with Dave Portnoy, Josh Richards, and Brianna Chickenfry podcast about her encounter with Yachty. According to the TikTok personality, the initial meeting with the Atlanta rapper made her feel uneasy.

“When I walked into his house, I was so uncomfortable. It was so awkward,” said Bobbi Althoff about the meet-up with Yachty. “I walked into his house and it was super awkward because he’s really kind of awkward and I heard that going into it.”

She added, “I walked into his house and he didn’t really even say hi to me. I was like, ‘Let’s go to the bathroom.’ We go to the bathroom then we get out and he’s just sitting there with his two assistants and he’s not even acknowledging that I’m in the room.”

Bobbi Althoff went on to say a friend suggested she address the perceived awkwardness during the interview with Lil Yachty. The Really Good Podcast conversation did include Althoff and Yachty discussing the situation on camera.

In addition, Bobbi Althoff’s viral interview with Drake also generated conversation over the last several days. According to reports , Althoff and Drake unfollowed each other on Instagram. Plus, the podcast episode with the Canadian rap star has been taken down.

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How Lil Yachty Became Michigan Boy Boat

Before the release of ‘Michigan Boy Boat,’ Lil Yachty sits for an interview about how his collabs with Michigan artists energized him to grow as a rapper.

Lil Yachty has been spending a lot of time in Michigan lately.

Midway through one low-budget music video for a song called “Flintana,” he shows up in a parking lot with a crew of up-and-coming rappers from Flint: RMC Mike, YN Jay, and Louie Ray. At the beginning of the clip, there’s a disclaimer that says, “This song was made the night before, therefore nobody knew the lyrics,” and everything about it has the raw, spontaneous feeling of a collaboration that came to life on a whim at 2 a.m. In other words, it’s in a completely different universe from the glossy sheen of a song like “Oprah’s Bank Account.”

As Yachty lowers himself on the concrete and does push-ups at the end of Mike’s verse, you can’t help but wonder how the hell he ended up in a random Flint parking lot with a bunch of underground rappers in the first place. But he does such a good job matching the spirit of the song, context doesn’t really matter here. It’s all energy. After a few quick bars about pussy and a mouth full of gold, Yachty circles back with a couple Snoh Aalegra and Kevin Federline references to punctuate his second verse. And when he’s not rapping, he laughs along with punchlines from Mike, Jay, and Ray, hyping up his collaborators. “They have fun,” he says now. “They talk about all kinds of crazy shit.”

Later, there’s a Lil Yachty sighting at a Detroit studio with Rio Da Yung OG , and he materializes on two more songs with YN Jay. As the year progresses, Yachty’s Michigan collaborations keep popping up online, and each time he tries out self-described “unorthodox” flows, pushing himself to wild new lyrical territory. On all of them, he sounds more energized than we’ve heard him in years. Before long, it’s clear Yachty has become an honorary member of the Michigan rap scene, home to some of the most exciting ( and quotable ) new artists on the planet.

“They’re mad fucking lyrical in a weird way,” he points out. “The schemes and the cadences and the flows are so unorthodox.”

Yachty says these collaborations have taught him “how to have fun with it” again. He’s having so much fun, in fact, that he decided to make a whole mixtape and call it Michigan Boy Boat . The project will arrive on April 23, and judging by the tags on the announcement Instagram post , it will feature everyone from Veeze to Babyface Ray to Sada Baby to Icewear Vezzo. As Yachty puts it, the project is an opportunity to show love to the scene he’s grown to care about so much.

As the release date nears, the 23-year-old rapper hopped on the phone with Complex to talk about Michigan Boy Boat, three other projects he’s working on, a night in the studio with Freddie Gibbs, and more. The interview, lightly edited for clarity, is below.

Photo by Gunner Stahl  

How did you first get plugged in with the Michigan rap scene? I’ve always loved Detroit rap. I used to work with Pablo Skywalkin back in 2016. And I always loved Tee Grizzley. “First Day Out” was such an insane song, and I thought he was so lyrical. So I was working with him, and then my best friend Mitch started putting me on to other rappers locally who were on the rise, and I just loved their beats and their rapping schemes. I thought they were so dope. So that’s how I got into it originally.

A lot of people were surprised to see you show up in so many music videos with underground rappers in Flint and Detroit last year. How did the collaborations start happening? I was reaching out to them, bro. I was just coming to them. I wasn’t afraid to show love, and I wanted to work with all of them. So I would just hit them up.

What is it about their music that made you want to work with them? They don’t care. They want to have fun. And it’s funny . They’re mad fucking lyrical in a weird way. The schemes and the cadences and the flows are so unorthodox. And the style of Michigan beats just forced me into this really weird scheme. You’ll see when this mixtape comes out. I just rap really unorthodox on it. A lot of people won’t like it. A lot of people think it’s offbeat.

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Do you think these beats have pushed you to grow as a rapper? Yeah, I learned new schemes and cadences. And I learned to have fun with it. They have fun. They talk about all kinds of crazy shit.

Michigan Boy Boat is on the way. What made you want to do a full tape with songs like this? I just wanted to show love. That’s it. I just wanted to show love to all of those guys and their talent. And I feel like I rap my best on those types of beats.

You sound really energized lately. I remember a few months ago, you jumped in Cardo’s room on Clubhouse and told everyone how excited you were about a verse you had just written. Yeah. That verse was so fucking crazy. I was sitting on the toilet.

Overall, it seems like you’re having a lot of fun making music right now. Oh, yeah. And I’m about to drop so much shit, it doesn’t make any sense. I’m definitely having fun.

A couple months ago, you dropped “Hit Bout It” with Kodak Black, which was a crazy moment. What was that experience like? We didn’t record it in person, but I did take a trip out there to shoot the video. When I recorded the song, I was on my Detroit shit. What happened was, I posted a snippet on my Instagram. And he was originally supposed to do a verse for “Pardon Me.” You know, because he was just pardoned by Donald Trump. Then he was like, “Man, I ain’t going to lie. I really want to get on this.” I was super excited, and we made it happen.

In the behind-the-scenes video, it looked like you guys have a tight bond together. What’s your relationship like, and how did that all go down? I don’t know how or why. It just kinda happened. I hit him when he was in jail, and I wanted to show support and that I was fucking with him. And he would call me every now and then. We’d chop it up and just talk. I think he really supported that and respected that. And when he got out, it was just love.

Speaking of collaborations, you were just tweeting about Freddie Gibbs assembling the Avengers for his next album. Yeah, I was with him last night. I put him on some Detroit shit. [Laughs.]

How did you guys link up? After I tweeted that, he DM’d me, like, “Let’s link.” And I was out here and I pulled right the fuck up.

What was that session like? I was super excited. He’s really fire. He’s like a legend. He was super cool. He’s like a gangster. He was super dope, and he’s older. The session was really chill. I didn’t stay long, unfortunately, because I had to go to a session with Mac DeMarco, so I did the song and left. But it was dope as fuck. He’s funny as shit.

You recently tweeted , “I be sittin back watching y’all assumptions on situations and y’all be so off. The internet just be making up shit.” Do you think people have misconceptions about you at this point? What do people get wrong? Yeah, [some people] think I’m gay as fuck. But I have a beautiful girlfriend. And before her, I had plenty of bitches. You know? So that’s a misconception. But I don’t give a fuck.

You’ve been writing songs for other artists a little lately, like “Act Up” for City Girls, which I think opened some people’s minds to how talented you really are. Is that part of the appeal? I love gaining my respect.

As a songwriter for other artists, you have to put yourself in someone else’s point of view, and you’ve pulled it off really well so far. Why do you think it’s come naturally for you? Honestly, I was just bored, bro. One day I was in the studio, bored as fuck. And I was like, “Let me see if I can do this.” I did it.

Is that something you want to do more? I’ve done it a few times. I’ve done it. I stopped speaking on it.

I see. I was going to ask if you’d explore that more and ever write songs for pop artists or anything. Yeah, I’ve done some shit. I don’t want to get into it, but I’ve done some shit.

“Just listen to the f*cking bars because I promise I’m rapping my f*cking a** off.”

I know you’ve been in the studio with Taz Taylor and the Internet Money guys. Can you talk about that? We’re doing an album. I’m about to go see Taz right now. He’s a fucking king. He’s a fucking GOAT. I have respect for him, 100%.

What have the sessions been like so far? I’ve been in LA three days, and we’ve already made 24 songs. We’re working hard, bro. It’s fun. It’s melodic. It’s fully melodic.

Oh, shit. So a totally different sound from this next Michigan Boy Boat project… Yeah, I got projects, man. I’ve got my project with Internet Money. I’m doing my project with Lil Tecca. I got my project with Working On Dying. And then I’ll start my album fourth quarter of the year.

So there’s lots of shit going on. I’m dropping a shit ton this year.

What made you want to make a bunch of different projects that show all your different styles, instead of just holding off and doing one big album? It didn’t start off that way. It honestly started off with me just fucking with all these guys that I fuck with. And they all love me for different things. Taz, he wanted to bring out my melodic side. You know, with Working On Dying, it’s just all types of heat.

Before you go, I wanted to ask about cryptocurrency. You created your YachtyCoin and then made an NFT. And I know you were an early investor in Dogecoin and SafeMoon and all this shit. How did you get into all of this? Well, my manager put me onto the whole YachtyCoin thing. This year and last year, I just took it and ran with it.

There are stories of people who invested early making ridiculous amounts of money. I know you were early, too. Have you seen crazy profits already? Oh, yeah. Ohhhh yeah . Mm-hmm.

What should people know before they press play on Michigan Boy Boat when it drops? Just listen to the fucking bars because I promise I’m rapping my fucking ass off.

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Who Is Bobbi Althoff? All About the Influencer Who's Interviewed Drake and Lil Yachty

Bobbi Althoff went viral for interviewing Drake in his bed on her podcast, 'The Really Good Podcast'

Rebecca Aizin is an Editorial Assistant at PEOPLE. She has been working at PEOPLE since 2023. Her work has previously appeared on Elle, HGTV and Backstage. 

Bobbi Althoff went from posting mom content regularly to interviewing famous rappers in a matter of two years.

The 27-year-old influencer began posting videos on TikTok in 2021, mainly focusing on content surrounding her children and her pregnancy experiences. However, she skyrocketed to fame in 2023 when she began her podcast, The Really Good Podcast .

So far, Althoff has interviewed rappers Drake and Lil Yachty , businessman Mark Cuban , actor Rick Glassman and YouTuber Funny Marco, among others.

Known and beloved for her deadpan humor and for intentionally making her interviewees uncomfortable, Althoff has amassed over 8 million TikTok followers and more than 1 million subscribers on her YouTube channel , where she posts her podcast episodes.

However, since her success, some have questioned who Althoff is and how she rose to fame so quickly, prompting rumors that she is an “industry plant” — someone who is secretly being backed by the industry to help them achieve success.

In response to the gossip, Althoff posted a video of herself dancing awkwardly to Nicki Minaj and Ice Spice ’s “Barbie World,” with the caption, “Celebrating because the industry planted me.”

So, who is Bobbi Althoff? Here’s everything to know about the TikTok influencer and podcaster.

She started posting on TikTok in 2021

Althoff began posting regularly on TikTok in 2021, focusing mainly on content surrounding being a mom. Her early TikToks revolved around her pregnancy with her second daughter and motherhood.

In one of her first public TikToks from July 2021, Althoff wrote “when people choose to have their kids in their 20’s instead of waiting till they are at least 35+” over a video of herself mouthing the lyrics to Minaj's "Grindin'." She sings along to the words “dang little mama you is such a loser” repeatedly, seemingly mimicking people who have made comments to her about being a young mom, asking, “Why waste your youth?” in the caption.

She continued posting videos through 2022, mainly of her pregnancy, like clips of her dancing and struggling in the heat at Disneyland .

In the latter, she joked how she was "10 months pregnant" and at the theme park in the June heat.

“I was hoping that I’d be able to walk her out or something but that doesn’t feel like it’s happening,” she said. “She’s never coming, I will be pregnant for the rest of my life and that’s just something I’m going to have to accept.”

She was married for four years

Bobbi and Cory Althoff wed on Jan. 31, 2020, and share two children. Sadly, in February 2024, Cory filed for divorce and listed July 4, 2023, as the date of the couple's separation.

"As sad as I am right now, I am so thankful for the time I got to be his wife," Bobbi wrote on Instagram after the news broke. "While our relationship did not work out as husband and wife, we will always be friends and I will always love him ."

The exes finalized their divorce within a matter of months. Bobbi and Cory determined that neither party would pay spousal support or child support and agreed to joint legal custody of their two daughters.

According to his LinkedIn , Cory is a programmer who works as a senior vice president at CompTIA and is a published author of two books about self-teaching computer science and coding.

She shares two children with Cory

Althoff has two daughters, whom she refers to as Concrete and Richard, in an effort to keep their names and identities private. While she never shows their faces, she has featured her younger child on her TikTok since the baby was born in June 2022.

In her younger daughter's first appearance, Althoff posted a video of herself just a few weeks after giving birth as she got ready with the newborn to do chores.

“I’m gonna baby wear her so that I can get some laundry done and just get some stuff done around the house,” she said in the TikTok.

Sticking with the bit that she named her daughter Concrete, Althoff responded with a video to a comment in November 2022 of someone critiquing her name choice.

“I don’t see anything wrong with the name Concrete,” she said. “It is a pretty common word so I don’t understand why it would not make a good name. My daughter is going to be a very strong woman with a very strong name for her.”

She continued, “I grew up in the construction business and I just always wanted my daughter to have some ties to myself so yes her name is Concrete Sawdust Althoff so I encourage you guys to think outside the box when naming your children because the future will be a better place if we stop caring about what we name our littles.”

Althoff has since deleted all her videos with her children, explaining on the BFFs podcast that she didn't want them to have a digital footprint.

"I'm so happy I [deleted the videos], especially since I made that decision before [the podcast] because I don't want them to have the digital footprint that I've created," she said. "Now when they go public and they're not with me, I don't have to worry so that's good."

She started her podcast in April 2023

Althoff debuted her podcast, The Really Good Podcast, in April 2023, and one of her first guests was Tammin Sursok, who played Jenna on Pretty Little Liars . Althoff cemented her signature awkward, confrontational style when one of her first questions was, “So you were on a show called Pretty Little Liars . Was the lie that you’re pretty?”

Months later, Althoff revealed on the BFFs podcast that she used to drive to Los Angeles once a week and would pay influencers $300 to join her podcast.

Since then, she has welcomed various other influencers and stars on her podcast, including TikTok star Morgan Presley and Not Dead Yet actor Rick Glassman.

In an April TikTok promoting her podcast, Althoff wrote about how starting a podcast was always a dream of hers.

“I’ve always dreamed of having my own podcast…So I filmed a pilot episode…,” she wrote. “Everyone I showed it to said it was awful..They said I wouldn’t secure celebrity guests anymore…That no one would watch it … But I proved them wrong … It got 6 views and my famous neighbor agreed to do an episode….Don’t give up on your dreams. Ever.”

In an interview with TODAY in August 2023, Althoff said she got the idea to start a podcast using the "dry humor" character she's known for — and emphasized that's not how she is in real life.

A week later, Althoff shared with Cosmopolitan how she doesn't prepare too much for her interviews — but thinks her awkward style is what makes them special.

“ There’s no prep, and that’s the fun of it,” she explained. “I think that’s why celebrities are down to do it. They know it’s a character, and we just wing it. It’s not a real interview. I’m not trying to get hard-hitting information about you — I’m not trying to uncover anything. It’s just a conversation. It’s really a parody of a good interview.”

She interviewed Drake and Lil Yachty in July 2023

After over 2 million views on her interview with YouTuber Funny Marco, Althoff had already gone viral. But her fame escalated when she teased that the next episode of her podcast would be with Drake.

On TODAY, Althoff said that the interview came about when Drake saw her episode with Funny Marco and liked the video and followed her.

"When I saw he followed me, I was like I'm gonna ask," she said. She proceeded to direct message him, and three days later, she was interviewing him in bed.

Her full 1-hour long interview on YouTube, which was released on July 20, 2023, garnered over 9 million views. During her conversation with the star, Althoff maintained her stoic, quiet tone the entire time and did not appear impressed with Drake — nor the fact that they were conducting the interview in a bed.

"The idea behind it was it would be a funny thing that you wanted to do it so bad that you bothered him while he was going to bed to do it," she explained on TODAY. "Now we do all my podcasts in random locations."

During one particularly jokingly tense moment, Althoff asked Drake not to drink while she interviews him. “It’s a nightcap!” he said. “It’s sad,” she replied.  

Just weeks after she interviewed Drake, however, fans noticed that the Certified Lover Boy rapper and the podcast host had unfollowed each other on Instagram, and Althoff took down her interview with him from all her platforms.

The unfollowing came just days after Althoff posted a TikTok of herself attending Drake's concert in L.A. where she stood in the crowd with her arms crossed with her signature deadpan expression as people danced around her. “Really in my element @ this guy’s concert,” she jokingly captioned the post. 

In July 2023, Althoff also posted another hour-long interview with rapper Lil Yachty where the two joked about being young parents, fame and their careers. In the middle of the interview, Drake even called Lil Yachty and shouted hello to Althoff. 

“What’s up Bobbo?” Drake said as Lil Yachty turned the phone toward her.

In August 2023, she interviewed Mark Cuban.

She shared that her podcast popping off was "crazy." "I always wanted it to blow up obviously, you hope for something but it's crazy when it actually happens," she said.

Shaquille O'Neal asked her on a date

When Shaquille O'Neal was chatting with Funny Marco on an episode of The Big Podcast with Shaq, the rumors that Marco and Althoff have been dating came up, and Marco refused to answer the NBA legend's question about how long they had been dating.

O'Neal took matters into his own hands and called Althoff on camera to ask her out on a date.

"I'm sitting here with Funny Marco. He told me to ask you on a date , so can I take you to the movies?" he asked, to which she replied, "Sure."

Related Articles

Lil Yachty Unfollows Drake Amid Rumors That Their Leaked Single Will Move Forward w/o His Involvement

Looks like there’s some tension brewing between Lil Yachty and Drake .

Internet users noticed that the “One Night” rapper is no longer following his Canadian colleague amid claims that Drake recently dropped Lil Yachty from a collab they did.

Lil Yachty, Drake

Culture commentator DJ Akademiks first reported on the matter during a recent livestream. He stated that while his information didn’t come from Drake , real name Aubrey Graham, 37, himself, he has heard rumors that the “Hotline Bling” rapper plans to officially release the song “Supersoak,” originally recorded as a collab with Lil Yachty , real name Miles Parks McCollum, 26, and an accompanied music video without the latter’s involvement.

DJ Akademiks noted that the situation was “confusing” considering Drake gave the song to Lil Yachty  to use for his “Concrete” project. It seems things didn’t go as planned, however, as Drake is said to be in the process of an official release of the record minus Yachty’s verse. As we recently covered the rap star faced backlash after admitting that he leaked the song to famed streamer Kai Cenat despite outright opposition from content creator Mr. Hotspot , whose song the record samples. The content creator refused to clear the Yachty , Drake collab due to a shift in his spiritual life and online persona.

Drake never addressed the matter publicly and continues to be silent amid growing speculations that he and Yachty have fallen out. To add fuel to the rumors, it was also noticed that Yachty no longer follows Drake’s Instagram. Drake is still following him though, for the time being.

Thoughts? Leave them for us in the comments section below!

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Mr. Hotspot Breaks Down Steps To Clear Sought After Sample on Drake x Lil Yachty’s “Super Soak”

For anyone who is still holding out hope to rock out to an official version the recently leaked track “Super Soak” by Drake and Lil Yachty, may be in luck. The unofficial low quality version has been creating buzz online, but it hasn’t been officially dropped due to a sample clearance issue. 

The song samples “Goodness Gracious” by Mr. Hotspot, who has outlined the conditions for its clearance.

He at least is making it known … Here’s what’s up.

During a recent TikTok Live session, Mr. Hotspot explained, “We recorded them a clean reference. We sent that in to them so hopefully, they re-record the clean reference and we come out with the clean ‘Goodness Gracious’ all together. It’s a process but it’ll be good for both of their brands like that and I’m blessed to work with children so we just gotta make it clean for them.”

Get this, talk about enlightenment, Mr. Hotspot, who recently underwent a religious conversion, emphasized the importance of clean lyrics for the sake of children. “We ain’t trying to hold them back from nothing but we just need the morals correct, that’s all,” he said.

ICYMI, the leak of “Super Soak” gained traction after Kai Cenat played it during one of his streams, prompting fans to rip the audio. Lil Yachty, speaking on Andrew Schulz’s Flagrant podcast, provided further context. “He went down, like, a Christian path,” Lil Yachty said, explaining that Mr. Hotspot wasn’t interested in financial compensation for the sample, leading Cenat to leak the track since there was no official release in sight.

Here’s how Yachty spoke on it further … ”I don’t think we got into money. He was like, ‘No.’ It was crazy. Everyone was like, ‘Are you serious?'” Yachty recounted, noting that despite the lack of clearance for DSP release, he and Drake could still profit from performing the song live. Yachty faced backlash for leaking the track, knowing Mr. Hotspot’s religious reasons for withholding official release approval.

For those who are not up to speed, “Super Soak” is the latest collaboration between Drake and Lil Yachty, following their October release of “Another Late Night” from Drake’s album “For All The Dogs.”

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THE BIG PODCAST (FULL SHOW) - Slim Shady Vs. Eminem Interview, Cardi B's Big Announcements, Lil Yachty's Regret, Happy Birthday Louie G!

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