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The top 10 yachting Instagram pages to follow

Home > Digital Marketing > The top 10 yachting Instagram pages to follow

Posted by Romina Radeva 24 Apr 2024

Want to stay up-to-date on the latest yachting news and industry trends? Or do you want to view inspiring superyacht lifestyle content? With so much yacht-related content on Instagram, it can be hard to know which accounts are worth following. But worry not! The team at Relevance Yacht has done the hard work for you. We’ve cherry-picked the world’s top 10 yachting Instagram pages to ensure your Instagram feed is filled with inspiring content that genuinely matters. Our selection of the top yachting Instagram accounts covers multiple facets of the superyacht industry, including luxury lifestyle, yacht marketing, and in-depth news and analysis. 

Top 10 yachting Instagram pages

1 – the yacht guy – 902k followers .

With 902k followers, the USA-based content creator, Alex Jiminez, posts unique travel and inspirational yachting content that has attracted hundreds of thousands of ocean lovers to his page. Constantly travelling to superyacht hot spots and always active at the boat shows, @theyachtguy keeps the world updated on the otherwise highly exclusive world of yachting. 

2 – Monaco Yacht Show – 100k Followers

The Monaco Yacht Show is considered the world’s most prestigious superyacht show, and as such, their Instagram account is a must-follow for those seeking inspiring superyacht content. 

The MYS 2024 kicks off in the principality on the 25th of September and runs through to the 28th of September 2024. The show brings hundreds of the world’s latest and greatest superyachts together in the iconic Port Hercules in Monaco. The annual event is renowned for its stellar superyacht lineup and industry-leading providers, including boat designers, shipyards, brokerages, crew recruiters, and luxury lifestyle brands. 

To stay updated with all the latest updates, follow the show’s official Instagram page @monacoyachtshow_official . 

3 – MRSuperyachts – 431k Followers

Run by Dutch native and Monaco-based yacht broker Mathijs, @MRSuperyachts is another popular yacht Instagram page to follow. Mathijs captivates a following of more than 431k yachting enthusiasts with regular video content on his life as a yacht broker and entrepreneur in Monaco. He also regularly attends the world’s leading luxury yacht shows.    

For a glimpse behind the scenes of luxury yachts and living the superyacht life in Monaco, follow @MRsuperyachts on Instagram. 

4 – Cannes Yachting Festival – 51.7k Followers

The Cannes Yachting Festival Instagram page is worth following, especially during the yacht show season. The annual event is hosted in the spectacular bay of Cannes and regularly attracts thousands of yacht buyers and industry professionals. This year, the show will be held from 10th to 15th September. Attendees can learn about the latest trends in boating technology and discover the best in contemporary and vintage boats, offering visitors a chance to expand their knowledge of the yachting industry.

Follow @cannesyachtingfestival on Instagram for all the latest from the luxury yacht show, including daily show updates, yachts on display and more. 

5 – Superyacht TV – 28.3k Followers

Superyacht TV, an international luxury television channel dedicated to the world of superyachts and life onboard, shares inspiring yachting content on its Instagram account, including information on the latest superyachts, tenders, toys, destinations, and yacht shows. Filled with stunning imagery, this inspiring yachting account is a must-follow. 

Follow Superyacht TV   and learn more about the superyacht industry.

6 – SuperYacht Times – 470k Followers

Posting epic superyacht imagery and behind-the-scenes videos of the ins and outs of the yachting industry, @ superyachttimes content is always engaging – especially during the yacht show period when the whole team is on location to catch the most exciting updates. Run by yacht photographer and superyacht content creator Charl van Rooy , @superyachttimes is a superyacht social media page offering an entirely new way of looking at superyachts. 

Follow @superyachttimes on Instagram to stay updated on the latest superyacht news. 

7 – Boat International – 497k Followers

Boat International is the largest international yachting magazine in the industry, covering everything from in-depth superyacht industry reports to the best luxury lifestyle. Follow their Instagram account for exciting interviews with superyacht designers, yacht industry leaders, and the latest superyacht business and lifestyle news. 

With a following of more than 497k, @boatinternational ’s Instagram page is well worth a scroll as part of the top 10 yachting pages to follow. 

8 – Fort Lauderdale International Boat Show – 55.2k followers

To understand the magnitude of boat shows, Fort Lauderdale International Boat Show’s Instagram is a must-follow. The world’s largest in-water boat show shares engaging and entertaining content year-round, including video content and reels showcasing previous year exhibitors, lineups, and notable yachting influencers. Set to take place from 30th October to 3rd November 2024, the prestigious show will bring marine and yachting enthusiasts from around the globe. 

Follow Fort Lauderdale Boat Show ’s Instagram for behind-the-scenes content and the latest news.

9 – YATCO – 13.6k Followers

YATCO provides yacht brokers, UHNWIs and their management teams access to one of the world’s most comprehensive yachting databases of luxury yachts for sale and superyachts for charter. Their yacht Instagram account is filled with some of the best boats on the market and exciting video content, including weekly yacht market reports hosted by YATCO’s Data and Intelligence Manager Victoria Schroeder.

To stay updated with all the latest news from YATCO, follow @searchyatco on Instagram. 

10 – Relevance Yacht – 5.2k Followers

Our final account in the top 10 yachting Instagram pages to follow is @relevance.yacht . Managed by the marketing experts at Relevance Yacht, the go-to yacht marketing agency, this niche Instagram account provides tips on the latest yacht marketing trends alongside boating industry insights. Headquartered in Monaco – the epi-centre of the yachting industry –  and working with the world’s leading superyacht brokerages and service providers, Relevance Yacht is perfectly positioned to provide the most insightful yacht marketing trends.  

Follow @relevance.yacht on Instagram. 

For more information on growing your digital presence in yachting or creating an effective yacht marketing strategy, get in touch to schedule an appointment with the digital marketing experts at Relevance Yacht today.

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25+ best yachting blogs & websites to stay up to date.

25+ Best Yachting Blogs & Websites to Stay up to Date

Whether you are a captain, engineer, or yacht owner, staying up to date with industry news and improving your skillset is very important. It might be a good idea to surround yourself with like-minded people you can learn from, even if this happens through the perks of today’s technology.

In both cases, the best way to do this is by building a database of the best yachting blogs, websites, and forums. And this is exactly why we wrote this article. 

Over the next few chapters, we briefly introduce some of the most trusted yachting resources, compiled in an article that you can bookmark for future reference. Let’s delve in!

Best yachting websites & digital magazines

Best yachting blogs & digital magazines, yacht forums to consider.

The following publications are well known across the yachting industry, with several of them being digital alternatives to popular print magazines. 

1. Superyacht News

best yachting blogs

Superyacht News is a publication that covers everything related to business, tech, ownership, design, and management of luxury vessels. Known as one of the best superyacht websites, it keeps readers up to date with everything related to the industry, while also publishing print magazines.

2. Yachting Monthly

best yachting websites

Being one of the top yacht websites, Yachting Monthly is one of the most popular boating publications in the UK. The digital publication discusses yacht news, races, boat, and equipment reviews, as well as the skills you need to become a master sailor.

3. Genesis Luxury Interiors

top yachting blogs

A somewhat inactive yet very resourceful website, Genesis Interiors is the best yachting publication for those who want to learn more about (luxury) interior design for their vessel. It is thus a somewhat “niched” website focused on superyacht owners with a keen interest in interior decoration. 

4. Yachting Pages

top yachting websites

Yachting Pages is the most popular directory of the industry and is often seen as a participant or sponsor of boating events. The website is used by people who wish to find a particular service, product, or event related to the yachting industry, in their location.

5. SuperYacht Times

best yachting forums

The SuperYacht Times is a digital publication that features interviews with the most influential personas of the industry, information on vessels, as well as boat shows. The website also has a video section that further delves into the discussed topics, giving a rich overview.

 6. Luxuo Yacht Archives

top yachting forums

Luxuo is a website that covers multiple industries linked with luxury products and lifestyles. Among them, we also find yachting, with news mainly concerning reviews of superyachts, as well as lists posts covering everything from boats to equipment. While it may not be the best yachting blog on this list, it is definitely one you should check out.

7. Yachts & Yachting UK

best superyacht blogs

Yachts & Yachting is more oriented towards performance sailing. The website presents the latest news in the racing scene accompanied by beautiful photos and inspiration from top performers. The website also has a value-packed newsletter that is sent out once per month.

8. Digital Yacht

best superyacht websites

Digital Yacht is one of the best yachting blogs for engineers as it delves into marine electronics and the progress of technology in the sector. Apart from being an educational resource, the website also has a dedicated e-commerce store with a wide range of products related to    electrical systems onboard.

9. Lovesail

best yachting blogs

Since we are covering all aspects of importance, we couldn’t leave out the dating scene. Lovesail is a website that brings together single and solo boating enthusiasts to create meetups, dating opportunities, and other types of events.

10. Boat International

best yacht magazines

Boat International is a globally recognized publication that delves into the industry’s latest news, yard updates, opinion pieces, and superyacht sales. There are enough subcategories to accommodate the needs of any boat enthusiast and the news section is always well-written and up to date.

11. OnboardOnline 

best yachting publications

OnboardOnline is a news portal that delves into the latest news, interviews and stories of the (super) yacht industry. The publication is not just a great publication to help you stay up to date, but also a resource for those looking to learn more about key industry players. 

12. Dockwalk

best sailing blogs

While Dockwalk is more commonly known for its monthly print edition, the digital publication has also grown in popularity. Among the useful resources, the website offers a blog section with entertaining content, a dedicated forum section, as well as a directory of industry-relevant companies and their contact details.

13. Boat Lyfe

best sailing websites

Boat Lyfe is a minimalistic-looking news portal with a separate forums section. Topics range from sailing and speedboats all the way to luxury superyachts, and there are many different categories to choose from.

14. Yacht Harbour

best boating blogs

Yacht Harbour is a news outlet and yacht brokerage featuring boats for sale and chartering. The news section of the website is also split into two distinct categories, namely “yacht news” and “brokerage news”. Therefore, one could say that it targeted mainly towards potential boat owners.

15. Galati Yachts

best boating websites

Galati is a US-based yacht brokerage company. Their website covers latest news, opinion articles, upcoming events, and boating advice. With more than 50 years of experience, Galati is now known as “one of the largest and most respected yacht brokerage companies in the world”.

16. SuperYacht World

best yachting newsletters

SuperYacht World is a global magazine for superyacht owners and luxury boating enthusiasts. The news section of the website has not been updated in a while, but still offers an archive with useful information that you can skim through aside from the print version.

17. CharterWorld

best blogs for boaters

While CharterWorld is not necessarily a blog or news portal, the website offers resourceful content to help yachting enthusiasts make more sense of the industry. Through a list of educational articles, their “Inspiration” and “Advice” sections are great resources for relative beginners.

18. Yacht Bible

yacht bible

Yacht Bible is a superyacht and luxury yacht directory featuring all the latest yachts and news in the industry. Yacht Bible features a wide selection of both yachts for sale and charter from all around the world.

Yachting blogs are a little different than news portals, as they do not primarily focus on the latest news and updates. Instead, they are more oriented towards educational content, yachting advice and opinion pieces.

18. The Yacht Owner

best blogs for yacht enthusiasts

This blog is dedicated to owners and brokers of different types of yachts. According to its author and ship engineer Daniel Popescu, The Yacht Owner helps readers give better advice in the circles of their occupation, while also getting a better understanding of the things to look out for when buying a yacht. 

19. Heesen Yachts

best websites for boat enthusiasts

Heesen Yachts is a popular Dutch shipyard, building exceptional superyachts using timeless designs. While the website is primarily focused on building and selling custom vessels, their YachtTalk section hosts one of the best yachting podcasts. While not exactly the typical blog-type format, the website offers many gems to keep yachting enthusiasts up to date with the latest industry news.

20. Yachting World

yachting world online

The digital magazine of Yachting World offers value-packed and diverse content, similar to the popular print magazine, but does so through a subscription-based app. New subscribers get access to all previous editions of the magazine while you can also download issues to read them offline - ideal for long voyages.

21. Yacht Charter Blog

yacht charter blogs

Yacht Charter Blog features blog posts on private (super)yacht charters, interesting destinations, reviews on equipment and gadgets, as well as sustainable practices to follow. 

22. 212 Yachts

212 yachts

212 Yachts is primarily concerned with topics related to charting, rentals, and superyacht tender hire. Their blog offers local insights into beautiful destinations, seen through the eyes of charter experts, while also offering industry-relevant gems and knowledge.

23. YotSpot

yotspot

If you are looking for more generic, informative content related to yacht work, YotSpot is a great blog to check out. Apart from its articles, the website is also known for YotSpot Connect, an app that helps yachting enthusiasts meet up and stay connected across their travels.

24. Danielis Yachting

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Wanna know what the weirdest superyachts look like? What about some interesting local attractions you should check out while visiting Europe? Danielis Yachting is a Croatia-based yacht charter service with a rich blog presence, hosting a diverse range of topics.

25. Silver Star Yachting 

best yachting blogs

Known as one of the best yachting blogs and with emphasis on luxury, Silver Star Yachting helps you understand how to properly charter a sailing or motor yacht. Here too, articles and blog posts are pretty diverse, and there are separate pages with info on popular destinations.

26. SuperYacht Crew Agency

superyacht crew agency

Superyacht Crew Agency helps luxury yachts handle their recruitment process. Their blog is a great resource for those looking to find work, improve your CV , hire a crew, learn from the experiences of others, or get training and certification updates for their role.

Finally, let us give you a small overview of the best yachting forums. These platforms will help you connect with like-minded individuals and discuss a broad range of industry-relevant topics. Forums are a great way to find some of the best yachting resources to help you learn about building, buying, selling, and even hiring for your vessel.

27. YachtForums

yacht forums

YachtForums is a very active platform that helps boating enthusiasts connect and learn from one another. Membership is free of charge and there are many different categories of topics, among which one can also find comprehensive reviews of luxury vessels.

28. Yachts and Yachting Forum

yachting forums

The Yachts and Yachting Forum is one of the most popular discussion platforms in the boating industry. With nearly 20.000 members, there are a plethora of topics to keep you busy and a large community to help you out with potential problems.

29. YBW Forums

ybw forums

With more than 480.000 monthly visitors, Yacht & Boating World is one of the best yachting blogs in the industry. Their forum has more than 160.000 members and is widely considered to be the best discussion board in the industry.

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'Yacht horror' and 'Queen said Trump was very rude'

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Tuesday's front pages are dominated by the news that British tech tycoon Mike Lynch and his 18-year-old daughter are among the six people missing after a luxury yacht sank off the coast of Sicily. The Metro has the headline "Tycoon missing in yacht horror".

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Not sure where to visit this season? Find  yacht agents near you  using our online directory.

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Mike lynch, recently acquitted in hp-autonomy fraud case, is missing after yacht capsized off sicily (updated).

Original article continues below. Mike Lynch, the investor and high-profile founder of U.K. tech firm Autonomy, has been declared missing at sea after the yacht he was on, the Bayesian, capsized in a storm off the coast of Sicily early Monday morning. Lynch's wife, Angela Bacares, is one of the 15 who have been rescued.

Luxury superyacht sinks off Italy coast in freak storm. 6 people, including British tech magnate Mike Lynch, are still missing.

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Tech tycoon Mike Lynch missing as tornado sinks luxury yacht in Sicily

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A rescue operation is underway to try and retrieve six bodies after a superyacht sunk off the coast of Sicily. Picture: Vigili del Fuoco/PA Wire

A technology tycoon with roots in Ireland is among six tourists missing after a luxury yacht sank in a tornado off the coast of Sicily, sources said.

A body, believed to be that of the vessel’s chef, has been found and 15 people were rescued, according to local media.

British technology tycoon Mike Lynch , who was born in Essex to Irish parents, is among the six tourists missing, sources said. It is believed his wife, Angela Bacares, was among those rescued.

Mr Lynch is known as the co-founder of Autonomy Corporation and the founder of Invoke Capital. Additionally, he became a co-founder of cybersecurity company Darktrace. 

The 59-year-old was born to a Tipperary mother who was a nurse and a Cork father who was a firefighter. He was raised near Chelmsford in Essex.

A spokesperson for Mr Lynch said there was no comment.

British tech entrepreneur Mike Lynch. 

The superyacht, named Bayesian, capsized at about 5am off Palermo and was flying a British flag, according to ship-tracking site Marine Traffic. It had a crew of 10 people and 12 passengers.

The recovered body was found near the wreck at a depth of 50m (164ft), the fire and rescue services said. Four of the missing passengers are British and two are American, Italian news website la Reppublica stated.

The daily Il Giornale di Sicilia newspaper reported that the vessel had mostly British passengers on board, but also people from Ireland, New Zealand, Sri Lanka, and British-French citizens.

An Irish national was among those who were rescued. The Department of Foreign Affairs has said it is aware of the incident and is providing consular assistance. 

Fifteen people were rescued initially and taken to shore at Porticello, where eight were in the hospital.

One of the survivors, a British tourist named Charlotte, told la Reppublica she held her one-year-old daughter, Sofia, to stop her from drowning.

She said: “I held her afloat with all my strength, my arms stretched upwards to keep her from drowning.

“It was all dark. In the water, I couldn’t keep my eyes open. I screamed for help but all I could hear around me was the screams of others.” 

Charlotte and Sofia are being treated in hospital, as is Charlotte’s husband, James.

A helicopter and rescue boats from the Coast Guard, fire rescue and civil protection service were at the scene searching for the missing and had located the wreck at a depth of 50 metres.

#Palermo , naufragio imbarcazione davanti alla costa di Porticello, 15 persone salvate, 7 segnalate come disperse: dall’alba #sommozzatori dei #vigilidelfuoco impegnati nelle ricerche. Relitto individuato a 50 metri di profondità, in arrivo sommozzatori speleo [ #19agosto 10:00] pic.twitter.com/IJGP2aRRWB — Vigili del Fuoco (@vigilidelfuoco) August 19, 2024

The boat capsized at around 5am on Monday morning off the port of Porticello.

Experienced deep-water divers were arriving at the scene to try to enter the hull, he said.

Local media said a fierce storm, including water spouts, had battered the area overnight but skies were clear and seas calm by Monday morning.

The Ansa news agency said the yacht, built in 2008 by the Italian firm Perini Navi, had been moored off the port at Porticello.

Speaking earlier, Filippo Tripoli, the mayor of Bagheria in Sicily, said: “This morning, off the coast of Santa Flavia, a foreign boat sank due to bad weather, 15 people recovered and seven missing.

“Already all the police forces and emergency services are operational and our Red Cross volunteers are present.”

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